Bangalore: Healthy Master has announced the appointment of Indian fast bowler Harshit Rana as its brand ambassador, reinforcing its focus on mindful snacking and everyday healthy choices. The partnership reflects the brand’s philosophy that consistent, small decisions form the foundation of long-term health—values that align with Rana’s disciplined approach to fitness and performance.
As part of the association, Healthy Master has launched a digital and social media campaign titled ‘Match Buddy’, positioning the brand as a go-to companion for cricket fans during match moments. With the ongoing cricket season keeping millions glued to their screens, the campaign encourages consumers to rethink their snacking habits through the message #MakeASwitch, built around the brand’s philosophy: “It is difficult to quit, but easier to switch.” The initiative urges fans to move away from processed snacks and opt for clean-label alternatives during every boundary, wicket and strategic timeout.
Commenting on the association, Tarun Agrawal, Co-Founder & CEO of Healthy Master, said, “At Healthy Master, we believe that healthier habits are built through small, intentional choices every day. Harshit’s journey reflects resilience, discipline, and an optimistic drive to come back stronger. His mindset aligns closely with how we think about food — honest, balanced, and sustainable. Through the ‘Match Buddy’ campaign, we want to inspire people to make mindful swaps in their snacking routines.”
Commenting on the partnership Harshit Rana said “Healthy Master stands for thoughtful nutrition and consistent quality, which are important aspects of an athlete’s daily routine. The brand’s approach to clean ingredients and mindful snacking fits well with the discipline required at a professional level, both on and off the field. I’m pleased to be associated with Healthy Master and to work together on promoting informed food choices. I also appreciate the support and representation provided by LegaXy in shaping this association.”
The campaign will be amplified across digital platforms through short-format videos and social content featuring Rana in relatable off-field moments, aimed at connecting with young audiences. Rather than positioning healthy eating as restrictive, the initiative highlights the ease of switching to better alternatives without compromising on enjoyment.
The partnership was facilitated by LegaXy, which represents Rana and collaborated with Healthy Master to shape the campaign’s concept and content strategy. Commenting on the association, Amitesh Shah, Founder & CEO, LegaXy, said, “Harshit represents the next generation of Indian athletes, focused, disciplined and deeply connected to his roots. His association with Healthy Master brings together an athlete committed to performance and a brand centred on everyday nutrition and consistency.”
With this collaboration, Healthy Master continues to strengthen its mission of reshaping India’s snacking habits by encouraging consumers to make healthier, more mindful choices every day.
View this post on Instagram
