Bengaluru: Bengaluru FC has announced a strategic partnership with Century Real Estate, onboarding the real estate major as one of the club’s Principal Sponsors and exclusive back-of-jersey partner for the upcoming Indian Super League season. Under the agreement, Century Real Estate’s logo will feature on the back of the team’s match jersey.
The partnership brings together two Bengaluru-based institutions with deep-rooted connections to the city. For Bengaluru FC, the addition of Century Real Estate marks a significant milestone in its partner ecosystem, aligning with organisations that reflect the club’s long-term vision and professional standards. Since its inception, the Blues have built a reputation as one of India’s leading football clubs, supported by strong on-field performances and a passionate fan base.
For Century Real Estate, the association reinforces its longstanding commitment to Bengaluru and provides a platform to engage with the city’s vibrant sporting community. With over five decades of legacy, the company has played a key role in shaping the city’s urban landscape, making the collaboration a natural extension of its community engagement efforts.
Ravindra Pai, Managing Director, Century Real Estate, said, “At Century Real Estate, Bengaluru has always been at the heart of what we do, and this partnership with Bengaluru FC is a reflection of that shared connection to the city. BFC represents the passion, ambition, and community spirit that Bengaluru stands for. Our association goes beyond brand presence on the jersey and is about supporting a club that continues to inspire the city and its people. We are proud to come on board as a principal sponsor and exclusive back of the jersey partner for the ISL season, and we look forward to building a meaningful journey together.”
Karan Yadav, Chief Commercial Officer, JSW Sports, said, “Bengaluru FC represents the energy, resilience, and pride of this city. As a club, we have grown alongside Bengaluru and remain deeply invested in its future. Partnerships like these allow us to connect meaningfully with the community and with fans across generations. We see every association as a long-term commitment that goes beyond visibility – it is about celebrating Bengaluru and strengthening a platform that inspires the city’s youth.”
The collaboration will extend beyond jersey branding to include stadium visibility, fan engagement zones and integrated digital campaigns throughout the season. Century Real Estate’s presence will be amplified through match-day integrations, digital storytelling and immersive fan initiatives aimed at driving deeper engagement beyond the stadium.
With the Indian Super League being one of the country’s most-watched sporting properties, the partnership offers significant broadcast visibility and national reach. As Bengaluru FC gears up for the upcoming ISL campaign, the association underscores a shared commitment to championing the city on a national stage while strengthening ties with the community that supports both institutions.
