Mumbai: In a tournament build-up dominated by intense qualifiers, net run rate calculations and high-pressure finishes, Scotland’s Men’s Cricket Team has taken a refreshingly different route to the ICC Men’s T20 World Cup 2026 — by “doing nothing.”
In a playful collaboration, Cadbury 5 Star and Cricket Scotland have come together to celebrate what they are calling the ultimate “Zoned Out” win. The partnership cleverly builds on Cadbury 5 Star’s long-running ‘Eat 5 Star, Do Nothing’ tagline, aligning perfectly with Scotland’s unusual qualification story.
While several teams battled through demanding qualification rounds, a spot in the tournament opened up, paving the way for Scotland — the highest-ranked team on standby — to secure their place. The unexpected turn of events has now been turned into a light-hearted brand moment that celebrates calm over chaos.
Marking their arrival in India, Cricket Scotland shared a social media post featuring players enjoying 5 Star bars with the cheeky caption: “Glad to have made it to India. Eat 5 Star. Do Nothing.” The post playfully acknowledged their standby status and transformed a late call-up into a culturally relevant, tongue-in-cheek campaign moment.
The collaboration positions Scotland’s journey as a masterclass in staying relaxed amid global sporting frenzy — no last-ball thrillers, no frantic boundary-counting — just embracing the moment. By tapping into humour and timing, Cadbury 5 Star and Cricket Scotland have turned an unconventional qualification into a campaign that reinforces the brand’s philosophy of zoning out while the world stresses out.
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