Mumbai: Salad Days, one of India’s pioneering brands in the healthy foods category, has partnered with Team Pumpkin, a full-service digital marketing agency, to drive its digital growth and performance marketing initiatives across the country.
The collaboration comes as Salad Days scales its network of cloud kitchens across Delhi-NCR, Mumbai and Bengaluru, having served over one million orders in 2025. With rising demand from health-conscious urban consumers, the brand is sharpening its digital strategy to strengthen customer acquisition and retention.
Under the mandate, Team Pumpkin will spearhead Salad Days’ performance marketing initiatives, focusing on scalable customer acquisition, conversion optimisation and brand visibility across key digital platforms. The partnership aims to reinforce Salad Days’ positioning as a go-to destination for fresh, flavour-packed and nutritious meals.
The scope of work includes management of the brand’s paid media ecosystem, campaign planning and execution, funnel optimisation, audience segmentation and ongoing performance analytics across high-impact online channels.
Founded by Varun Madan in 2014, Salad Days has emerged as a prominent player in India’s healthy foods segment with a vision to transform the country’s food landscape. Operating through a network of cloud kitchens, central kitchens and organic farms, the company maintains control over ingredient quality while offering a diverse menu catering to keto-friendly, vegan, detox, gluten-free and lactose-free dietary preferences. The brand recently introduced “Build Your Salad,” a customisable meal platform designed to enhance accessibility and personalisation in nutritious eating.
Commenting on the partnership, Varun Madan, Founder & CEO, Salad Days, said, “Over the past decade, we’ve built Salad Days with a singular mission—to make healthy eating enjoyable, accessible, and a mainstream choice for urban India. As we scale operations, strengthening our digital presence becomes crucial to reaching the millions of consumers actively seeking better food choices. Team Pumpkin’s expertise in performance-led growth aligns perfectly with this phase of our journey. This partnership will help us amplify our reach while staying true to our core values of quality, affordability, and making nutritious eating accessible to a broad customer base across the country.”
Swati Nathani, Co-founder of Team Pumpkin, added, “Salad Days represents the new wave of food brands that combine wellness, convenience, and strong brand identity. We’re excited to collaborate with the team to drive meaningful growth through performance-led strategies while building a deeper connection with their audience.”
Through data-driven media strategies, performance-led campaigns and audience-first storytelling, Team Pumpkin will support Salad Days in deepening engagement with health-focused consumers while delivering measurable business outcomes.
