Mumbai: Glucovita, the glucose brand from Wipro Consumer Care & Lighting, has announced the launch of India’s first glucose-based lollipop, priced at ₹5. Positioned as a quick energy booster for children, the Glucovita Lollipop is fortified with Glucose and Vitamin C and is marketed as a “Power Bank of Energy” for active kids managing school, sports, outdoor play and everyday activities.
The company said the new format aims to combine taste and functionality, offering a convenient energy replenishment option in a confectionery format familiar to children.
The launch is supported by a television campaign titled ‘Energy Ka Power Bank’, featuring “Robin”, a young protagonist who navigates a tricky birthday party moment with confidence and a timely boost from the lollipop. The film highlights the energy and curiosity of today’s children, positioning the product as a companion to their daily adventures.
Speaking on the launch, S. Prasanna Rai, Senior Vice President – Marketing, Wipro Consumer Care & Lighting, said, “Glucovita has always stood for energy. With the new Glucovita Lollipop, we wanted to bring that trusted energy to a format children already enjoy. The TVC brings this idea to life, highlighting how a small boost of energy can make everyday moments fun and full of possibility. We are excited to introduce India’s first glucose lollipop, a candy that’s as joyful as it is energizing.”
Available in Orange, Strawberry and Watermelon flavours, each lollipop is priced at ₹5. Retail packs contain 48 units and are currently being distributed across retail stores in Tamil Nadu, Andhra Pradesh and Telangana.
With this launch, Glucovita expands its product portfolio into the confectionery segment, leveraging its energy-focused positioning to tap into impulse purchase categories and strengthen its presence in regional markets.
