Mumbai: Vinod Intelligent Cookware hosted its first influencer-led experiential showcase, “Cook with the Pro: SAS PRO Powered by Hexashield™,” at EVE, Worli on 18 February 2026, bringing together over 70 creators including influencers, chefs, nutritionists and lifestyle experts.
Designed as a content-first amplification initiative, the two-hour engagement focused on immersive product storytelling to strengthen premium positioning in the performance cookware segment. The initiative generated an estimated 30.5 million views, over 50,000 engagements across social platforms, and added more than 2,200 new followers to the brand’s digital community.
The structured agenda featured welcome networking, a formal introduction to the SAS PRO Powered by Hexashield™ range, a live culinary demonstration, product showcase zones, interactive cooking challenges, food tasting sessions and a meet-and-greet. The highlight of the evening was a live cooking session led by Chef Nehal Karkera, Vinod Cookware’s official chef partner and Digital Ambassador for a one-year association.
Chef Karkera demonstrated key products from the SAS PRO range—including the frypan, kadai, tawa and sauté pan—emphasising the peaks-and-valleys Hexashield™ design engineered for even cooking, durable non-stick coating and reduced oil usage. The event also featured a 3D structural model explaining the Hexashield™ technology and a steel spatula test station that enabled guests to test coating durability firsthand.
Premium display zones, immersive live cooking stations and curated food photography moments were integrated to encourage authentic content creation. Among the notable attendees were Natasha Gandhi, Omkar Pawar, Prachi Agarkar, Ganesh Shedge, Praneet, Sanket Lokhande, Sophie and Pooja Bohra.
Speaking on the initiative, Sunil Agarwal, Managing Director, Vinod Cookware India Pvt Ltd, said, “SAS PRO Powered by Hexashield™ represents our continued focus on innovation, performance, and premium design within the evolving cookware category. This experiential format allowed us to demonstrate product superiority in a credible, engaging manner while leveraging the power of digital advocacy. The scale of engagement and the response from creators reaffirm our strategy of combining product innovation with immersive brand storytelling. Vinod Intelligent Cookware extends its gratitude to Revamp Studios and Network Agency for their partnership in executing the event successfully.”
Commenting on the event, Chef Nehal Karkera, Digital Ambassador for Vinod Cookware, said, “It wasn’t just about showcasing cookware; it was about celebrating a community that loves food. Demonstrating the Vinod SAS Pro series powered by HexaShield™ was truly exciting because it represents durability, innovation, and trust. When cookware performs, creativity flows.”
The choice of EVE, Worli, with its contemporary aesthetic and influencer appeal, aligned with the premium positioning of the SAS PRO range. Encouraged by the response, Vinod Intelligent Cookware plans to replicate the experiential format in other key cities to deepen engagement with consumers and creators.
The brand has been expanding its marketing footprint, including a recent co-powered sponsorship of the television show Laughter Chef and the onboarding of Chef Nehal Karkera as Digital Ambassador. Further strengthening its innovation pipeline, the company is set to launch Ceravit, a new non-stick cookware range tailored for contemporary kitchens, in March.
Ganesh Shedge- Reel:
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Akshay Mashelkar- Reel:
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Chanchal Purbia- Reel:
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Vanshikha Agarwal- Post:
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Devika Roy Ratna- Reel:
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