MUMBAI: In line with its branding efforts to strengthen national reach, Jivraj9, a tea brand, recently unveiled its third television commercial showcasing its Instant Tea Mix – part of its versatile product range – underscoring that convenience and authenticity of homemade-like tea can be enjoyed anytime, anywhere.
The new TVC’s opening montage features Jivraj9’s brand ambassador, Neena Gupta, sitting at the centre of three generations — a middle-aged woman on one side and a young woman on the other — all trying to relax after a tiring shopping day. As they sink into the couch, a usual household ‘drama’ begins, with each nudging the other to make tea to unwind.
Gupta steps in, calling out the daily dilemma and presents Jivraj9 Premix as the simplest solution — cut, mix, and sip. Ready in just 30 seconds, the premix promises the comfort of homemade-style tea minus the effort. As the younger woman sips on the tea and comments that it is “just like how you make it,” the film closes with Neena Gupta’s reassuring message, “Ab kahi bhi, kabhi bhi, ghar wali chai. Cut, Mix, Sip, Jivraj9 Premix.”
Speaking about the new TVC, Pathik Viren Shah and Rushabh Viren Shah, Executive Directors, Jivraj9, said, “Our newest TVC focuses on recognising every household’s simple desire for chai after a long day, and eliminating the hassle of preparing tea the traditional way from scratch. Jivraj9 Premix delivers the warmth of homemade-style chai in just 30 seconds, without compromising on taste. The new campaign is in line with presenting authenticity and convenience – a need underscored by modern-day consumers.”
TVC Link –
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