Mumbai: Spinny, a used-car platform, marks a decade of operations with the launch of its new brand campaign, “The Master: India’s most-trusted and loved car home,” featuring Sachin Tendulkar. The milestone campaign underscores Spinny’s decade-long focus on building trust, transparency and consistency in the pre-owned car market.
Over the past ten years, Spinny has served more than five lakh families and offers over 10,000 refurbished, high-quality cars on its platform at any given time. The company has sought to redefine the used-car buying and selling experience through fixed pricing, detailed inspections, structured refurbishments and dependable post-sale support, aiming to replace uncertainty with confidence.
At the heart of the campaign is the idea that trust is earned through consistent action over time. Through a series of films, “The Master” highlights two key customer journeys—selling a car through structured evaluations and assured payments, and buying a certified vehicle with fixed pricing and quality assurance.
The films premiered during the India–Pakistan match at the ICC Men’s T20 World Cup and were simultaneously released across YouTube, Instagram and leading OTT platforms, ensuring nationwide visibility.
Sachin Tendulkar said, “Excellence comes with consistency and earning trust over time. Over the last decade, Spinny has shown that when you are committed to doing things the right way, people place their faith in you. Whether you are buying a car you love or selling one you have cherished, trust makes all the difference.”
Niraj Singh, Founder and CEO, Spinny, added: “From day one, our belief has been clear: trust and customer delight must always come first. Every process we build, and every promise we make, are rooted in transparency and reliability. Becoming India’s most-trusted car home is not just a milestone; it is a responsibility we carry forward every single day.”
Tanya Mahendru, Creative Director, who conceptualized the campaign, said, “In just a decade, Spinny has become the master of the pre-owned car industry, naturally inspired by the little master. We had to bring this theme to life with a quiet, confident sense of grandness.”
Bharat Sikka, who directed the films, added: “I enjoyed spinning with Spinny.”
With “The Master” campaign, Spinny reflects on ten years of reshaping India’s used-car ecosystem and reiterates its commitment to delivering a transparent and seamless experience for buyers and sellers alike as it enters its next phase of growth.
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