Mumbai: Following the lifestyle-driven narrative of Olympic gold medallist Neeraj Chopra discovering Switzerland beyond the expected, Switzerland Tourism has rolled out an integrated multi-city campaign across Mumbai, Delhi, and Gurugram to amplify the story at scale.
Anchored in Chopra’s immersive journey through Zurich and the alpine heights of Schilthorn, the campaign positions Switzerland as a destination where urban culture, refined lifestyle, and high-adrenaline adventure coexist seamlessly. The initiative highlights the blend of cosmopolitan experiences and alpine escapades, reinforcing Switzerland’s multifaceted appeal for Indian travellers.
As part of the rollout, the campaign leveraged strategic print integrations across leading English dailies in Mumbai and Delhi, spotlighting the core narrative while enhancing editorial visibility. The print leg aimed to lend credibility to the storytelling and strengthen Switzerland’s positioning among premium urban audiences.
The campaign was further supported by high-impact Out-of-Home (OOH) installations across airports, premium malls, and key lifestyle districts in Mumbai, Delhi, and Gurugram. The 15-day sustained visibility drive was designed to ensure consistent engagement across high-footfall urban touchpoints, targeting frequent flyers, young professionals, and aspirational travellers.
By combining impactful print storytelling with dominant outdoor visibility, the integrated campaign delivers both credibility and scale. Through this strategic amplification, Switzerland Tourism reinforces Switzerland’s appeal as a destination where culture, creativity, leisure, and alpine adventure converge in one seamless journey.
