Mumbai: Fixderma has unveiled a new brand film centred on its flagship sunscreen, Fixderma Shadow SPF 50+, reinforcing its positioning as a science-led, dermatologist-trusted daily sun protection solution.
Set against the backdrop of today’s digital-first skincare landscape, the film captures a relatable moment of a young woman endlessly scrolling through sunscreen options, overwhelmed by competing claims and uncertain about what to trust. The narrative mirrors the clutter and confusion that define the modern skincare marketplace, where choice is abundant but clarity is scarce.
The turning point comes with the entry of Shaily Mehrotra, Co-Founder of Fixderma and a new Shark on Shark Tank India Season 5. Positioned not merely as a brand ambassador but as an industry leader, she introduces Fixderma Shadow SPF 50+ as a solution grounded in scientific credibility and global acceptance.
The film highlights key product credentials, including trust from 15,000+ dermatologists, 15 years of skincare expertise, manufacturing at Fixderma’s state-of-the-art facility in Neemrana, exports to over 40 countries, broad-spectrum protection, a non-greasy and lightweight texture, and water-resistant properties suited for daily wear.
Closing with the message “Har Din Ke Liye Har Skin Ke Liye,” the campaign reinforces the idea that sunscreen is not a seasonal product but a daily essential.
Speaking on the campaign, Shaily Mehrotra, Co-Founder, Fixderma, said “The biggest challenge today is not availability, it is clarity. Consumers are confused between marketing claims and real science. With this film, we wanted to simplify the conversation. Fixderma Shadow SPF 50+ is built on 15 years of trust, backed by 15,000+ dermatologists, manufactured in our own Neemrana facility, and exported to 40+ countries. It is not just sunscreen, it is science-led daily protection.”
Adding to this, Anurag Mehrotra, Chairman, Fixderma, “This film represents our larger brand philosophy, where dermatological science meets proven efficacy. Fixderma Shadow SPF 50+ is backed by rigorous in-vivo & in-vitro testing to ensure reliable broad- spectrum protection and consistent performance. Manufactured in our facility and exported to 40+ countries, the product represents our commitment to global quality standards. As we continue to expand internationally, our focus remains on delivering clinically validated, science- led skincare that our consumer and dermatologist can trust”.
