Mumbai: Multiply.co, an AI-powered Creative Operating System designed to help creative agencies streamline workflows and collaborate at scale, has signed Together Group as its first international network client.
Under the agreement, Together Group will deploy the Multiply AI platform across its global network of 14 agencies. The rollout will begin with luxury lifestyle communications agency Purple, strategic foresight and consumer intelligence consultancy The Future Laboratory, and corporate and financial communications agency Seven Dials City.
Christian Kurtzke, CEO Together Group, said, “We use AI to empower our creative teams and enrich creative conversations — never to replace them. For us, technology amplifies exceptional human work, enabling our talent to focus on what truly matters in luxury and lifestyle: purpose-led ideas, human creativity, emotion, taste, and cultural intelligence”
The partnership marks a significant milestone for Multiply.co as it accelerates international expansion beyond its Nordic roots. The company has previously worked with leading creative agencies in the region, including Akestam Holst, NORD DDB and Anorak.
Founded in 2020 by serial tech entrepreneurs Rasmus Adler Wahlberg, Oskar Lissheim Boethius and Henrik Eneroth, Multiply.co enables creative and in-house agencies to better understand clients, accelerate value delivery and unlock new growth opportunities amid the industry’s AI transformation.
Rasmus Adler Wahlberg, CEO at Multiply, said, “Creative work is currently being reimagined in every way with AI, but what doesn’t change is the value of good taste and engaging stories. In a world of increasing AI slop, Together Group’s commitment to creative excellence and global reach makes them a perfect partner. We are beyond excited to help them amplify the creativity of all their different types of agencies with specialised teams of AI agents.”
