Mumbai: Jimmy Choo has unveiled its latest bridal campaign, The Rules of Engagement, starring multi-hyphenate creative Gabbriette.
Confident, instinctive, and fiercely individual, Gabbriette—who is preparing for her own wedding later this year—infuses the campaign with magnetism and authenticity, reframing bridal style as an expression of self and joy rather than tradition. The narrative comes alive through dynamic video storytelling that highlights her playful personality and modern outlook.
The Rules of Engagement presents a tongue-in-cheek list of Gabbriette’s seven guiding principles on wedding etiquette. From styling advice such as “one pair of shoes is never enough” to redefining the spirit of the occasion—“this is about love, and looking hot, but mainly about love”—the campaign positions her as the embodiment of the contemporary bride.
Shot by photographer and director Mark Kean and styled by Vanessa Coyle, the visuals capture Gabbriette’s distinctive aesthetic while maintaining an air of timeless femininity. The campaign showcases new designs from the 2026 Bridal Collection alongside iconic house signatures in a series of striking, high-impact images.
The Bridal Collection 2026
Pearls—long associated with purity, love, and new beginnings—remain central to the Jimmy Choo bridal narrative. The SACORA statement sandal is adorned with approximately 1,969 pearl details, while the AURELIE design combines pearl and crystal accents with romantic lace.
House signatures also return, including the SAEDA pump with its signature anklet detail and the fully embellished AZIA sandal, finished with approximately 5,453 stones.
New additions to the collection include the FAIZ pump, which explores sculptural lace detailing, and the FAYA—a red satin pump accented with a grosgrain bow and the JC Monogram “seal,” evoking the romance of vintage love letters. Complementing the footwear is the iconic BON BON bag, presented in ivory satin and playful pearl embellishments, designed as keepsakes to be worn and treasured beyond the wedding day.
The campaign launched globally on 24th February, reinforcing Jimmy Choo’s positioning at the intersection of modern bridal expression, luxury craftsmanship, and enduring style.
