Mumbai: As global trade dynamics continue to evolve, MiQ, a global programmatic leader, is working closely with Indian brands to help them drive international business success by building and leveraging advertising opportunities across global markets. With a direct presence in more than 20 countries, MiQ is enabling Indian enterprises to secure sustainable, long-term international growth.
Indian businesses are scaling rapidly, and expanding beyond domestic boundaries has become a natural next step. Enterprises are increasingly exploring opportunities across North America, Europe, APAC, LATAM, China and the Middle East. This trend spans multiple sectors, including health and pharma, tourism, retail and technology, as brands look to establish stronger and more visible international footprints.
With local capabilities, deep market understanding and partnerships across over 20 countries, MiQ is supporting this transition by helping brands build sustainable advertiser presence in new markets. Leveraging partner-agnostic technology and global intelligence, the company is witnessing growing demand for activation across international regions as Indian brands prioritise scale, stability and long-term growth.
Connected TV (CTV) continues to emerge as a key channel in India, with its user base growing over 87% to reach 60–70 million households in 2025. Internationally, CTV is already well established, with over 60% household penetration in North America and 55% across Europe. Media partners such as Roku in the US and Teads in Europe have driven widespread CTV adoption, while Pixability continues to lead in measurable YouTube advertising globally.
MiQ is positioning itself as the preferred partner for Indian enterprises seeking to leverage next-generation advertising solutions across both domestic and international markets. Its AI-powered advertising technology, MiQ Sigma, set to launch soon in India, offers advanced access and insights to help brands shape their international marketing strategies. The platform has already proven successful across markets including the US, Canada, the UK, Australia and Southeast Asia.
Commenting on the development, Varun Mohan, Chief Commercial Officer, India, MiQ, said, “India is no longer just a fast-growing domestic market, it is a global power house. As country alignments evolve, Indian brands are actively diversifying where and how they show up. MiQ’s presence across regions, combined with strong localisation capabilities, partnerships allows us to help brands scale into new markets with intelligence, precision and confidence.”
As India strengthens its position as a global hub for innovation and brand ambition, MiQ remains focused on empowering advertisers with insights, technology and on-ground expertise to navigate shifting global realities and unlock growth worldwide.
