Mumbai: Youthbeat, the youth and creator-focused division of SW Network, has won the Myntra Style Squad campaign. As part of the mandate, Youthbeat will curate and manage a dedicated squad of top fashion influencers to deliver creator-led, fashion-forward content for Myntra.
Under the engagement, Youthbeat will build and manage a group of creators spanning fashion, lifestyle and youth culture. The campaign will focus on authentic storytelling that reflects current trends and aligns with how young audiences discover and engage with fashion across digital platforms.
Expressing enthusiasm about the collaboration, Raghav Bagai, Co-Founder, Youthbeat, said, “We are thrilled to partner with Myntra once again and support their mission of strengthening digital fashion culture. With a powerful line-up of talented creators and a long-term, structured content journey, we aim to craft engaging and trend-forward narratives that resonate with Myntra’s audience. Our focus is on delivering consistent impact while driving measurable value.”
Shubham Chawla, Business Head – Creator & Influencer Vertical, Youthbeat, added, “Creators today play a powerful role in shaping fashion discovery and purchase decisions among young consumers. With the Myntra Style Squad, our goal is to build a high-impact creator ecosystem that blends cultural relevance, trend awareness, and authentic storytelling. By combining Myntra’s strong fashion authority with our creator-first approach, we aim to deliver content that not only inspires but also drives meaningful engagement and long-term brand affinity.”
Commenting on the association, Monalisa Panda, Head of Social, Myntra, said, “Creator-led storytelling continues to be a key growth driver for the fashion category. Partnering with agencies that deeply understand consumer behaviour and prioritise authenticity in content is crucial. Youthbeat’s proven track record and strong creator network make them an ideal partner for the Myntra Style Squad initiative. We look forward to amplifying our brand voice and unlocking new possibilities together.”
With an established track record of executing large-scale influencer and creator campaigns, Youthbeat continues to strengthen its position as a trusted partner for brands leveraging content and community. The Myntra Style Squad campaign reflects a shared vision to deliver fresh, inspiring and youth-led fashion narratives across India.
