Mumbai: Titan Smart has announced India’s leading men’s doubles badminton pair — Satwiksairaj Rankireddy and Chirag Shetty — as its new brand ambassadors, coinciding with the launch of Titan Celestor 2.0, a high-performance dual-band GPS smartwatch designed for athletes who train with intent.
Recipients of the Major Dhyan Chand Khel Ratna and Arjuna Awards, the duo—popularly known as the Smash Brothers—are celebrated for their on-court chemistry and match-winning rhythm, combining power with precision. Satwiksairaj Rankireddy is also a Guinness World Records holder for the fastest badminton smash. Their performance-led approach mirrors Titan Smart’s philosophy of building progress through accuracy, discipline and data-backed insights.
The association also marks the debut of Titan Celestor 2.0, which moves users beyond basic activity tracking to structured training and measurable improvement. The smartwatch offers heart-rate zone–based training, training load metrics and readiness scores, supported by dual-band L1 and L5 satellite locking for ultra-precise location tracking. Built for multi-sport athletes across running, swimming and triathlon, the device features offline maps, downloadable routes and ABC sensors—altimeter, barometer and compass—for real-time outdoor tracking. With 5ATM water resistance, advanced swimming metrics including heart-rate measurement, SWOLF score and automatic stroke detection, Celestor 2.0 is positioned as a performance companion enabling focused, goal-driven fitness journeys.
Commenting on the partnership, Seenivasan K, Business Head – Smart Wearables, Titan Company Limited, said, “The association with Chirag Shetty and Satwiksairaj Rankireddy is a natural extension of the Infinite Possibilities narrative. The duo represents discipline, precision and relentless pursuit of excellence, values that define both elite sports and evolved fitness journeys. As performance athletes who constantly push boundaries, they embody the mindset that Celestor 2.0 is designed to support. This partnership brings together product innovation and sporting brilliance in a way that feels authentic and future-facing.”
Sharing their perspective, Chirag Shetty and Satwiksairaj Rankireddy said, “It felt like a natural fit from the start. Titan Smart represents precision, performance and evolution — qualities that define our journey in sport. The collaboration reflects a shared commitment to pushing boundaries and staying ahead of the game. We are proud to be associated with a brand that continues to innovate while staying rooted in trust.”
The campaign is now live across digital platforms, spotlighting the duo’s partnership and reinforcing how precision-driven performance can empower both elite athletes and everyday users to push beyond their limits.
