Mumbai: In a strategic push into the fast-growing premium beauty space, Dabur India has signed a definitive agreement to acquire a minority stake in RAS Beauty, marking the first investment from its newly launched Dabur Ventures platform. The company plans to invest approximately ₹60 crore in the Raipur-based luxury skincare brand.
Launched in October 2025, Dabur Ventures aims to back high-potential, digital-first consumer brands that align with Dabur’s long-term growth strategy. RAS Beauty fits squarely into this vision, operating in the natural, premium skincare segment with a distinct “farm-to-face” positioning.
Founded by Shubhika Jain along with her sister Suramya Jain and mother Sangeeta Jain, RAS Beauty has built a strong presence as a digital-first brand. The company has delivered a robust three-year CAGR of around 75% and is currently nearing ₹100 crore in annual recurring revenue, reflecting strong traction in the luxury skincare market.
Abhinav Dhall, Executive Director – Group Head Corporate Strategy, Dabur India, said, “We are very impressed with the passion and commitment with which Shubhika Jain and her family have built RAS Beauty, always keeping the consumer at the forefront. RAS offers a distinct skincare value proposition at the confluence of nature, science and luxury. We believe that the premium beauty segment will witness strong growth in the coming decade, and RAS Beauty is well-positioned to capture the emerging opportunity.”
On the development, Shubhika Jain, Co-founder and CEO of RAS Beauty, said, “We have been inspired by Dabur’s 141-year legacy of building purpose-led, trusted consumer brands. Dabur has proved that nature, science, and consumer trust can coexist at scale, and that is exactly what we are building at RAS. This investment will enable us to accelerate our omnichannel presence, deepen our R&D capabilities, and invest in brand and team building, all in pursuit of our longer-term goal of making RAS a leading name in Indian luxury skincare, at home and globally, while staying true to our core values.”
The transaction underscores Dabur’s intent to strengthen its play in high-margin, premium personal care categories while partnering with emerging D2C brands that demonstrate strong growth momentum and brand differentiation.
