Mumbai: Bharat Intelligence, an agritech startup building a formal and dignified marketplace for agricultural labour, has appointed Anurag Bisoi as its Chief Product Officer (CPO). The move marks a key milestone in the company’s transition from early-stage execution to large-scale productisation across rural labour markets.
Bisoi joins Bharat Intelligence as a seasoned entrepreneur and product builder. He previously co-founded Animall, one of India’s largest dairy technology platforms, where he led product architecture and growth. Under the founding team’s leadership, Animall scaled to over 10 million downloads, helping digitise a fragmented ecosystem of dairy farmers across the country.
He built products for low-literacy, vernacular-first users operating in informal markets, designing intuitive workflows that enabled adoption in some of India’s most underserved regions. The platform went on to raise over ₹200 crore in institutional funding and expand nationwide.
Beyond Animall, Bisoi has worked at the intersection of product, infrastructure and emerging technology, focusing on building systems capable of operating reliably in complex, offline-first environments.
At Bharat Intelligence, he will focus on converting on-ground execution into repeatable, measurable and scalable product infrastructure. As the company expands across districts and crop segments, it is moving from founder-led operations toward a systemised product architecture designed to support large-scale growth.
Commenting on the appointment, Azhaan Merchant said, “Anurag has built for Bharat at scale. Getting to 10 million downloads in a rural, low-literacy ecosystem is not marketing — it is product clarity. As we scale our labour grid across Maharashtra, we need discipline in product design, distribution mechanics, and user simplicity. Anurag brings exactly that.”
Gourav Sanghai added, “We have proven demand, supply and execution capability, so the next chapter for Bharat Intelligence is about scale. Now we must build durable product layers that allow us to scale to lacs of workers and farmers without friction. Anurag’s experience in marketplace architecture and rural product design will be critical.”
Speaking on his new role, Anurag Bisoi said, “India’s rural markets do not need more apps. They need products that work reliably, simply and predictably. Bharat Intelligence is building infrastructure for a workforce that has never been formally organised. The challenge is to create systems that are intuitive and can scale without losing trust.”
With this appointment, Bharat Intelligence aims to strengthen its focus on building disciplined product systems for India’s offline economy, combining operational depth with scalable architecture to help formalise one of the world’s largest informal workforces.
