Mumbai: Pepsi, one of the flagship brands from PepsiCo India, has unveiled a new campaign featuring emerging Bollywood talents Ahaan Panday and Aneet Padda. Headlined by a playful television commercial, the campaign celebrates the brand’s signature fizz and youthful spirit through a banter-filled narrative that reflects the attitude of a generation that always wants more.
Built around Pepsi’s iconic fizz, the film portrays everyday youth moments with a playful and confident tone, driven by the on-screen chemistry between the two actors. The narrative positions the fizz as more than just refreshment, presenting it as a spark that fuels spontaneous moments, witty comebacks and the bold ‘Yeh Dil Maange More’ spirit that has long defined the brand.
Commenting on the campaign, Nitin Bhandari, Vice President and General Manager, India & South Asia Beverages, PepsiCo, said, “Summer in India is about unbeatable refreshment, and this season, we are taking Pepsi back to its absolute core. We’re turning up our signature fizz, our strongest product proposition and the very attitude of the brand and pairing it with undeniable everyday value. ‘Yeh Dil Maange More’ isn’t just a philosophy; it’s a promise we are keeping by offering consumers extra fizz and value with highly disruptive pricing. We will continue to deliver insight-led, culturally relevant offerings, ensuring that whenever consumers reach for a cold beverage this summer, Pepsi in our portfolio of best-in-class refreshment beverages, is the ultimate choice for both trendsetting energy and incredible value. Our latest campaign featuring Ahaan Panday and Aneet Padda celebrates Pepsi’s unmistakable fizz and youthful spirit, bringing alive the brand’s promise of delivering more — more fizz, more refreshment and more enjoyment this summer.”
Ahaan Panday said, “Pepsi has always been such an iconic part of youth culture, so being part of this campaign feels incredibly exciting. The film is full of fun, spontaneity and the unmistakable fizz that Pepsi brings to every moment. Shooting with Aneet made it even more enjoyable — the banter and energy you see in the film is exactly how it was on set.”
Aneet Padda added, “What I love about Pepsi is how effortlessly it captures the spirit of today’s generation — bold, playful and always looking for more. This campaign was such a fun experience to shoot, and working with Ahaan brought a great dynamic to the story. I hope audiences enjoy the energy and refreshment the film celebrates.”
Speaking about the creative approach, Nitin Pradhan, Creative Head North at Leo India, said, “Bringing two familiar faces together on screen was a creative advantage we were keen to lean into. With Aneet and Ahaan coming on board for this year’s summer campaign, Pepsi’s signature irreverence meets a fresh, new playfulness. While the campaign centres on value and extra fizz, it captures the spirit of ‘Dil Maange More’ through a cheeky, engaging interplay between the two leads. What adds another exciting layer is the unexpected social pre-buzz, designed to spark curiosity and build intrigue around this unique partnership with Pepsi.”
The campaign will be rolled out across television, digital and social platforms to engage younger audiences seeking energy, entertainment and value. As part of the wider activation, Pepsi has also introduced the Pepsi Trailer, a branded vanity-style experience featuring industrial-inspired interiors, signature Pepsi branding and a fully stocked Pepsi fridge, designed to blend entertainment with immersive brand storytelling.
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