Mumbai: Voltas, part of the Tata Group, has rolled out its latest campaign, “AC Jo India Ko Samjhe,” introducing the new Voltas Zest AI AC range to a younger, digitally native audience. Conceptualised by Schbang, the campaign blends slice-of-life storytelling with product innovation, anchored in the idea that true comfort comes from understanding people.
Bringing together Neetu Kapoor and Ranbir Kapoor, the campaign leverages their real-life mother-son dynamic to build a relatable narrative. The films juxtapose the notion that artificial intelligence knows everything with the intuitive understanding found within families, using light humour and everyday moments to highlight product features.
At the centre of the campaign is the Voltas Zest AI AC range, which introduces features such as AI Adaptive Cooling, Energy Manager Mode, and Geofencing. These capabilities are designed to learn user behaviour, optimise energy consumption, and anticipate cooling needs, positioning intelligent cooling as a standard expectation rather than a premium add-on.
“At Voltas, we’ve always believed that true comfort goes beyond cooling, it’s about understanding people. With the new range of ACs, we’re bringing together intelligent technology and human insight to create an experience that feels intuitive, personal, and truly made for India,” said, Pragya Bijalwann, Chief Marketing Officer, Voltas.
Harshil Karia, Founder and CEO at Schbang said, “Voltas has been a part of Indian homes for decades. That kind of trust isn’t handed to you, it’s earned slowly, one household at a time. When we worked on this campaign, we were very mindful of that legacy and wanted to make sure the work felt worthy of it.
The creative idea came from a simple place, honestly. Nobody knows you better than your mother. That’s what the Voltas Zest AI is built around, and Neetu and Ranbir brought that to life effortlessly. When the product truth and the story come from the same place, everything connects naturally. That’s always what we aim for at Schbang.”
“We kept coming back to one simple thought: technology only resonates when it feels personal. Voltas Zest AI gets that, it’s built to understand, not just perform. And honestly, who better to bring that to life than Neetu and Ranbir? There’s a natural warmth between them that made the whole campaign feel like something you’d actually see at home. Our job was really just to make sure the story felt as human as the product itself,” added Jitto George, President, Solutions, Schbang.
The campaign has been designed for a digital-first rollout, with Schbang leading the creative execution across platforms to ensure consistency in tone and messaging. With its blend of emotional storytelling and technology-led features, Voltas aims to strengthen its connect with modern consumers while reinforcing its legacy of trust in Indian households
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