Mumbai: Infectious Advertising has elevated Siddhartha Singh from Chief Operating Officer to Chief Executive Officer and Managing Partner, recognising his contribution to the agency’s growth and evolution.
As part of the leadership transition, Nisha Singhania, Co-Founder and Managing Partner, who has also served as CEO, will now focus on strategic initiatives and steering the agency’s next phase of growth.
Singh has been instrumental in building the agency’s operational foundation while fostering a culture rooted in strategic rigour and creative excellence. He has also played a key role in strengthening client partnerships and guiding the agency through a sustained growth phase.
In his new role, Singh will work closely with the founders, including Ramanuj Shastry, to lead the agency into its next chapter—driving deeper integration of strategy and creative, strengthening long-term client relationships, and continuing investments in talent and culture.
Speaking on the elevation, Singhania and Shastry, Co-Founders and Managing Partners, Infectious Advertising stated, “Siddhartha understands both the ambition and the soul of this agency. This elevation reflects the trust he has earned over the years.”
Commenting on his new role, Singh said, “Infectious has always been about creating work that people care about. I’m humbled by the trust and excited to lead the agency at a time when there is a significant opportunity to create real impact.”
The leadership change underscores Infectious Advertising’s commitment to nurturing internal talent while building a future-ready organisation anchored in its core values.
