Mumbai: The House of Abhinandan Lodha (HoABL) has unveiled a new campaign for its marquee project, The Sarayu in Ayodhyaji, featuring Bollywood actor Ranbir Kapoor. Titled around the thought, “Are you the chosen one?”, the campaign seeks to capture the deep spiritual connection many investors feel toward Ayodhyaji and their decision to become part of its evolving cultural and economic story.
The Sarayu Project is positioned as a pioneering branded land development offering in Ayodhyaji, combining title clarity, world-class infrastructure, and curated community living. Strategically located on the banks of the Sarayu river and close to key spiritual landmarks, the development is designed to offer buyers an opportunity to participate in the city’s ongoing transformation.
Spread across 75 acres, The Sarayu features plotted developments complemented by a grand clubhouse, more than 40 curated lifestyle amenities, and a five-acre fully vegetarian luxury hotel managed by The Leela.
The campaign gains added significance as Ranbir Kapoor is himself an investor in the project, having recently purchased land worth ₹3.31 crore at The Sarayu. According to HoABL, Kapoor’s association with the campaign stems from his personal belief in the project and his connection with Ayodhyaji’s growing significance as a global spiritual destination.
Speaking about his association, Ranbir Kapoor said, “The decision to invest in Ayodhyaji through The Sarayu was a genuine calling I answered. Becoming the face of the new campaign for The Sarayu is just a natural extension of my association with HoABL. To be associated with holy land in Ayodhyaji and taking it to a global audience is bringing me immense joy. As the city steps into a new era of growth, it’s extremely inspiring to see that developments like The Sarayu are preserving essence of this eternal city while thoughtfully embracing modern development.”
The campaign aims to resonate with customers who view their investment in Ayodhyaji as more than a real estate transaction, positioning it as participation in a larger cultural legacy and a once-in-a-generation opportunity linked to the city’s resurgence.
Commenting on the collaboration, Saurabh Jain, Chief Marketing Officer, The House of Abhinandan Lodha (HoABL) said, “We are delighted to bring this new campaign for The Sarayu, as a homage to our customers and their emotions for Ayodhyaji – spiritual capital of the world. Our commitment to Ayodhyaji is well established – not just emotionally, but also as a strategic future-forward destination. Ranbir Kapoor, shares this emotion and has recently chosen to adopt a vegetarian lifestyle, reflecting deep respect for Ayodhyaji. With his recent decision to build a unique legacy for his family through investment at The Sarayu, it was natural to choose him for communicating his belief in the spiritually rooted world-class development to discerning customers across the world. The Sarayu is not just about land ownership; it is about being part of India’s powerful cultural and economic resurgence.”
