Mumbai: adidas Originals has launched its new collection of Low-Profile Sneakers, accompanied by a fashion-forward campaign featuring brand ambassador Suhana Khan. The campaign celebrates the growing popularity of low-profile fashion while drawing inspiration from the brand’s rich sporting heritage and the enduring appeal of classic sport culture.
The new campaign reimagines timeless athletic aesthetics for a new generation through contemporary styling, versatile silhouettes, and fashion-led storytelling. It reflects the increasing influence of vintage-inspired dressing trends, including retro athletic fashion, terrace culture, and emerging micro-trends that continue to shape global streetwear and youth culture.
More than a footwear launch, the campaign highlights a broader cultural movement where classic sporting codes are being reinterpreted through modern apparel, styling, and personal expression. Alongside its low-profile sneaker range, adidas Originals also showcases fashion-first apparel inspired by archival sportswear silhouettes, blending relaxed tailoring, sporty separates, and effortless layering.
At the centre of the campaign is a visually driven fashion film that draws from the aesthetics of classic sport photography while presenting it through a contemporary lens. Set against dynamic urban landscapes, the film explores the intersection of sport, style, and culture, positioning low-profile sneakers as one of the defining fashion statements of the season.
Featuring Suhana Khan, the campaign brings fresh energy to the collection. Styled in head-to-toe adidas Originals looks paired with key silhouettes from the range, Khan embodies the collection’s sporty-chic aesthetic while showcasing the continuing influence of classic sport on modern fashion and streetwear.
The launch forms part of adidas Originals’ ongoing effort to strengthen its storytelling at the convergence of sport, fashion, and culture. Through the campaign, the brand seeks to celebrate a generation that values authenticity, individuality, and timeless style while revisiting iconic sporting silhouettes through a contemporary fashion lens.
The new Low-Profile collection includes iconic silhouettes such as Tokyo, Japan, Taekwondo, and Italia, available in versatile colourways. The collection is now available across select adidas stores and through adidas’ official online channels.
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