Mumbai: ZILO Retail, has launched its first-ever large-scale Out-of-Home (OOH) campaign across Mumbai, marking a major step in building citywide visibility and consumer awareness for its
“Fashion from Home in 60 Minutes” proposition.
The campaign spans across Metro Station Brandings, Bus Queue Shelters (BQS), premium Digital Screens, and large-format Billboards across key transit and lifestyle hubs in Mumbai, strategically targeting the city’s fast-moving urban consumers.
With 160+ OOH media assets covering over 18,000 sq. ft. of advertising space, the campaign creates a high-frequency presence across multiple consumer touchpoints while reinforcing ZILO’s core propositions — fast fashion delivery and “Try Karo, Buy Karo” home trials.
Speaking about the campaign, Bhavik Jhaveri, Co-founder & CIO, ZILO said, “Mumbai was the ideal market for us to build strong brand visibility at scale. The city’s fast-paced lifestyle and constantly evolving fashion needs perfectly align with what ZILO stands for — convenience, speed, and confidence in shopping. Through this campaign, we wanted ZILO to become a part of consumers’ everyday journeys while building immediate awareness across the city.”
The campaign was executed in collaboration with Signpost India, enabling widespread visibility across premium OOH media formats in Mumbai.
Commenting on the association, Syed Haseeb Arfath, Chief Business Officer, Signpost India, said, “Our objective was to create a connected OOH ecosystem that maximised visibility and frequency for ZILO across Mumbai’s key consumer corridors, helping the brand establish a strong market presence in a short span.”
The campaign highlights how integrated OOH media continues to play a critical role in helping emerging consumer brands drive awareness, scale visibility, and strengthen engagement in highly competitive urban markets.
