Mumbai: Sebamed, the science-backed skincare and haircare brand, has launched a new digital campaign for its Sebamed Anti-Hairloss Shampoo, taking aim at one of the most common misconceptions in the haircare category—that hair fall and hair loss are the same condition. Built around the thought ‘Hair Fall ≠ Hair Loss’, the campaign uses bold visual storytelling to educate consumers on the difference between the two concerns while reinforcing the importance of choosing the right treatment.
Conceptualised to spark conversations around one of India’s biggest haircare myths, the campaign features two digital video commercials (DVCs) that challenge consumers to rethink whether they are treating the right problem with the right solution.
The first film uses an unsettling visual metaphor, depicting individuals applying a generic “hair fall” product across their scalp like an electric trimmer, causing their hair to disappear with every stroke. The narrative concludes by suggesting that using a hair fall product to address hair loss is equivalent to damaging one’s own hair before introducing the science behind Sebamed Anti-Hairloss Shampoo.
The second film adopts a surreal storytelling approach, showing a man attempting to repair hair loss from the top of a giant strand of hair, only to discover that the real issue lies beneath the scalp, at the roots. The film reinforces the campaign’s central message that hair loss must be addressed at the follicle level rather than by treating visible strands alone.
The campaign is based on the insight that consumers frequently use the terms hair fall and hair loss interchangeably, despite the two conditions requiring different solutions. While hair fall is generally associated with external damage, breakage and temporary causes, hair loss originates beneath the scalp as hair follicles weaken over time.
Commenting on the campaign, Pranay Rao, VP Marketing, Sebamed, said, “For years, hair fall and hair loss have been used as interchangeable terms, leading many consumers to unknowingly address the wrong concern. At Sebamed, we want consumers to really understand the problem before we deliver the solutions. Through this campaign, we wanted to challenge the misconception in a way that is impossible to ignore. By combining bold storytelling with scientific education, our objective is to encourage consumers to understand what hair loss really is and why identifying the problem correctly is the first step towards finding the right solution.”
Mansi Shah, Business Head – Mumbai, Famous Innovations, added, “We made a conscious choice to break the assumption before we introduced the solution. Hair fall and hair loss are often seen as the same problem, so unless we broke that belief first, the science behind the solution wouldn’t have landed the way it needed to. That’s what led us to a bold, slightly disruptive creative treatment – the visual metaphors are designed to make people pause, make them slightly uncomfortable, and question what they know, before they become more receptive to the science that follows.”
The films culminate in a science-led product demonstration, highlighting how Sebamed Anti-Hairloss Shampoo works beneath the scalp with its NHE Formula featuring Caffeine and Ginkgo Biloba Extract, formulated to improve scalp nourishment and help reduce hair loss from the roots.
The campaign has been brought to life in collaboration with Hungry Films, under the direction of Mahesh Gharat.
Sebamed said the campaign will be amplified across digital video platforms, social media, contextual media and creator-led content to build greater awareness around the distinction between hair fall and hair loss.
