Mumbai: ITC’s Sunfeast Dark Fantasy has taken its ‘Har Dil Ki Fantasy’ brand proposition a step further by offering 40 consumers from across India an exclusive opportunity to meet brand ambassador Shah Rukh Khan in Mumbai as part of its ongoing ‘1 Million Fantasies’ campaign.
The initiative is part of the brand’s larger consumer engagement programme, which has already rewarded over one million consumers with a range of experiences and prizes, including SUVs, international holidays to Europe and Thailand, cruiser bikes, and other rewards.
The exclusive event brought together 40 winners from across the country for an immersive experience with Shah Rukh Khan, featuring candid interactions, photographs and memorable moments in an intimate setting designed around the campaign’s theme of turning fantasies into reality.
The ‘1 Million Fantasies’ initiative builds on Sunfeast Dark Fantasy’s ‘Har Dil Ki Fantasy’ platform, which was launched in 2023 with Shah Rukh Khan. The platform celebrates the belief that everyone deserves extraordinary moments by transforming everyday aspirations into memorable experiences through consumer engagement initiatives.
Speaking about the initiative, Shah Rukh Khan said, “Fantasy has a special place in all our lives. It inspires us, excites us and gives us something beautiful to look forward to. Being part of Sunfeast Dark Fantasy’s ‘Har Dil Ki Fantasy’ campaign and creating memorable experiences for fans is truly special. Everyone deserves a moment where their dreams take centre stage.”
Commenting on the campaign, Suraj Kathuria, Head of Marketing, Sunfeast, ITC Limited, said, “At Sunfeast Dark Fantasy, we have always believed that fantasies have the power to bring joy and excitement into everyday life. Through this engagement, we wanted to go beyond rewards and create an experience that consumers would cherish forever. Giving people the opportunity to meet Shah Rukh Khan and interact with him in an intimate setting reflects our commitment to bringing extraordinary fantasies to life.”
Sharing his experience, Kishore Ganeshan, 23, from Tamil Nadu, said, “Meeting Shah Rukh Khan has been a dream for as long as I can remember. Like millions of fans, I’ve grown up watching him on screen, but never imagined I’d get the chance to meet him in person. From the moment I was selected to interacting with him and capturing memories together, the entire experience felt surreal. Sunfeast Dark Fantasy truly turned a fantasy into reality, and it’s a moment I will cherish for the rest of my life.”
