New Delhi: Hero MotoCorp has strengthened its leadership team with the appointment of Anuj Dua as Chief Business Officer – Premium Segment, reinforcing the company’s focus on accelerating growth in the premium motorcycle space.
Dua brings more than two decades of experience in the Indian two-wheeler industry, having held leadership roles at Hero MotoCorp, Royal Enfield and Bajaj Auto. His career spans product planning and strategy, brand development and market expansion, with contributions to some of India’s most recognised motorcycle brands.
In his new role, Dua will spearhead Hero MotoCorp’s premiumisation strategy by driving portfolio expansion, forging strategic partnerships and deepening rider engagement across the premium, lifestyle and performance segments.
Announcing the appointment in a LinkedIn post, Hero MotoCorp highlighted Dua’s extensive industry expertise and his strong track record in building brands and shaping product strategies across domestic and global markets.
The appointment comes as Hero MotoCorp continues to sharpen its focus on the fast-growing premium motorcycle category, with an emphasis on expanding its presence and strengthening consumer connect in the segment
