Bengaluru : E-commerce major Flipkart has refreshed its brand identity with a new logo. Flipkart’s new logo was conceptualised and designed by the Flipkart design team and an external agency. The new brand identity “represents Flipkart’s vision of commerce in India by reinstating its focus on the mobile platform”, according to a release by the company.
The Company said the 3D design and contrasting colour palettes in Flipkart’s new logo help break the clutter, and make it stand out on the mobile platform.
Shoumyan Biswas, senior director, marketing, Flipkart, said: “The refreshed brand identity, including the new logo, is a reflection of our promise to our stakeholders – youthful, innovative, fast and reliable. We have always been ahead of the curve in a rapidly evolving industry, and the new brand identity honours the legacy that we have built over the last eight years and, at the same time, looks into the future.”
Mukesh Bansal, the head of commerce, described Flipkart’s new logo – the main change is the word Flipkart making way for the letter F -as denoting “playfulness” and “speed”, as Flipkart makes its mobile app an increasingly important gateway to India’s largest online marketplace.
It’s designed to be mobile-friendly and mobile-centric,” said Bansal, who is also the CEO of fashion portal Myntra that was acquired by Flipkart last year. Myntra is accessible only through the mobile app. Flipkart gets more than 75% of its traffic from mobile devices. Sources said, the company expects to sell goods worth $8 billion this year.
