During the highly anticipated exit polls for the 2024 general elections in India, both Hindi and English news channels saw a significant surge in viewership. This analysis focuses on the top three channels in each language segment, highlighting their impressive audience engagement.
Hindi News Channels:
On June 1, 2024, between 18:00 and 22:00 hours, Aaj Tak emerged as the clear leader in the Hindi news segment. With an average of 428,000 concurrent users and a peak of 554,600, Aaj Tak’s viewership far exceeded its competitors. This substantial lead underscores Aaj Tak’s dominance and its trusted position among Hindi-speaking viewers.
Following Aaj Tak, IndiaTV secured the second position with an average of 239,000 concurrent users and a peak of 364,600. While significantly lower than Aaj Tak, IndiaTV’s figures still reflect a robust viewer base, indicating its strong presence in the market.
ABP News took the third spot with an average of 165,200 concurrent users and a peak of 314,900. Despite the gap from the top two channels, ABP News maintained a solid audience, demonstrating its continued relevance and appeal.
English News Channels
In the English news segment, India Today dominated the charts with a staggering average of 1,01,646 concurrent users. This figure not only highlights India Today’s preeminence in the English news market but also sets it far apart from its competitors.
Republic World claimed the second position with an average of 22,835 concurrent users. Although considerably behind India Today, Republic World’s viewership indicates its significant following and impact.
CNN News18 rounded out the top three with an average of 16,793 concurrent users. Its steady audience engagement reflects its role as a key player in the English news landscape.
The 2024 exit polls underscored the stronghold of Aaj Tak and India Today in their respective language segments. Aaj Tak’s substantial lead in the Hindi segment and India Today’s overwhelming dominance in the English segment highlight these channels’ crucial roles in shaping public opinion and delivering trusted news coverage.
