Aaj Tak, a Hindi news channel, celebrates the completion of one year of its ‘Black & White’ show, which engaged audiences with crucial incidents and pressing social issues.
Hosted by Sudhir Chaudhary, the show has become the preferred choice for viewers at 9 PM in the prime time slot.
Also Read: Sudhir Chaudhary’s ‘Black & White’ on Aaj Tak becomes top news programme at 9 PM slot
The show’s societal campaign, ‘Mera Swabhimaan,’ has addressed pressing social issues and resonated with the public, garnering support and raising awareness on important matters.
Also Read: Aaj Tak attempts to restore the pride of blue-collar workers with ‘Mera Swabhimaan’ campaign
According to the latest data from BARC, ‘Black & White’ dominated the Hindi-speaking belt with a commendable 90.2 mn gross AMA (Average Minute Audience), surpassing its competitors including News 18 India, Republic Bharat, and India TV (Source: BARC | HSM | 22-40 AB | 19th July ’22 to 07th July ’23 | Mon to Fri | 2100-2200 Hrs, Rolled Data). Additionally, the show emerged as the No.1 show in YouTube Live viewership during its time band, with an average of 77 K concurrent users (Source: YT Average Concurrent Users- All Feeds | 19th July 2022 to 12th July 2023 | Mon to Fri | 2100 to 2200 Hrs).
