The Abby Awards 2024, powered by One Show for the marketing, advertising, and media industry, set new participation records with 3,506 entries from 273 companies this year. Noteworthy agencies like VML, Lowe Lintas, McCann Worldgroup India, DDB Mudra, and Famous Innovations demonstrate industry confidence in these awards.
In the 2024 edition, the addition of new age categories like Digital, Mobile, and Technology attracted 626 entries from 75 companies. Meeting industry needs, the health category and trending sub-categories were also introduced, such as AI, Virtual Reality, and Sustainable Practices, showcasing the awards’ dedication to staying current with industry trends.
The Abby Awards 2024 judging had a diverse panel with 23 Jury Chairs, 204 jurors over 23 categories. 68 female judges increased gender representation to 33:67. Of 23 Jury Chairs, 9 were women for a 40:60 ratio. 53 new, young, award-winning judges joined, making 26% of this year’s jury.
The Abby Awards 2024, powered by One Show, maintain credibility through a rigorous judging process that combines the One Show system with independent verification by KPMG. This approach upholds award integrity and boosts winners’ prestige, often leading to success at renowned festivals like Cannes and One Show.
The awards are a performance benchmark for various specialist companies, such as content creators, broadcasters, publishers, PR firms, and design agencies, besides digital, creative, and media companies.
Below are links to the complete list of companies shortlisted:
Shortlist for Creative ABBY 2024 – https://theadvertisingclub.net/award/creative-abbys-2024-shortlist/
Shortlist for Media ABBY 2024 – https://theadvertisingclub.net/award/media-abby-2024-shortlist/
The Abby Awards 2024 powered by One Show will be held on the 29th, 30th, and 31st of May during Goafest 2024.
For more details on the Abby Awards 2024 powered by One Show, visit https://abbyawards.com/
