Mumbai: Actimedia PR & Digital, a boutique PR and media communications firm in India, has officially joined the global Travel Lifestyle Network (TLN), becoming the Indian representative of this prestigious alliance. With a robust history of over 26 years in building brands, Actimedia aims to bridge international hospitality and travel clients to the burgeoning Indian market.
The TLN is an international coalition of 25 independent PR and communications specialists focused on travel, lifestyle, and tourism, operating across 37 markets worldwide, including Asia, the Americas, Africa, Europe, the Middle East, and Oceania.
This partnership allows Actimedia to leverage the extensive global experience, insights, and contact databases of TLN partners, enabling them to offer a diverse range of services tailored to clients’ needs across different markets. Actimedia will also enhance TLN’s footprint in India, which is projected to become the world’s third-largest consumer market by 2026. With a remarkable 39% increase in search volume for overseas travel in 2024 compared to the previous year, the potential for outbound travel from India is set to soar, with estimates suggesting it could grow to over 80 million travelers by 2040.
Amitabh Saksena, Founder and MD of Actimedia PR & Digital, expressed his enthusiasm about the new partnership: “We are proud to be the India partner agency for the TLN network! With India being one of the most promising travel and tourism markets globally, our collaboration will add significant value. TLN enables us to form global connections that no other agency in India currently provides, allowing us to serve our international clients seamlessly while opening doors for Indian clients to explore new markets.”
Actimedia has a diverse portfolio that spans various sectors, including fashion, beauty, entertainment, retail, e-commerce, tourism, travel, and FMCG. Their expertise, particularly in fast-moving consumer goods and fashion, will contribute greatly to the network.
Natalia Rosa, CEO of Big Ambitions in South Africa and Chairman of TLN, stated, “This strategic partnership with Actimedia expands TLN’s global reach into one of the largest and fastest-growing consumer markets in the world. With a median age of 27.6 years and a population of 1.4 billion, India presents a unique opportunity for global brands to cater to its high demand for lifestyle, travel, and tourism goods and services. We are excited to have Actimedia on board and look forward to a fruitful collaboration.”
With this new alliance, Actimedia PR & Digital is set to redefine its approach to international communications, paving the way for Indian brands to thrive on the global stage.
