• Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • FOCUS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
Saturday, February 27, 2021
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • FOCUS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
        • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
No Result
View All Result
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • FOCUS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
        • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
No Result
View All Result
MediaNews4U.com
No Result
View All Result
Home Brand Stories

Actor Couple Sneha & Prasanna stars in a digital film by Godrej Expert for Easy Shampoo Hair Colour

by Editorial
November 7, 2020
in Brand Stories, Featured
2 min read
Godrej Expert unveils digital film for its new revolutionary solution -Godrej Expert Easy Shampoo Hair Colour
Share Share ShareShare

Mumbai: Godrej Expert, India’s foremost and largest selling hair colour brand from the house of Godrej Consumer Products Ltd (GCPL), unveil a digital film of its latest innovation in the hair colour category; Godrej Expert Easy shampoo based hair colour. Targeting Southern markets, this is a light-hearted digital film featuring popular actors and couple Sneha & Prasanna. The film captures their chemistry while showcasing how Godrej Expert Easy is a very easy way to colour hair.

Over the last few months, people are not going to professional salons and looking for Do-It-Yourself solutions that are easy to do themselves at home. While some people took up the task of colouring their hair at home, they want easy hair colour options to do so. Through this film, Godrej Expert Easy shampoo hair colour aims to educate people about the shampoo for at for hair colouring which can eliminate all effort from conventional hair colouring process. It is the perfect solution for the busy time-pressed consumer who is seeking a convenient hair colouring ritual.

Conceptualized by Creativeland Asia, the digital film begins with Sneha giving herself a quick at-home hair makeover with Godrej Expert Easy shampoo hair colour. Prasanna plays the doting husband who tries to be helpful by offering her a bowl and a brush but she refuses as she simply uses her hands to easily apply the hair colour like a shampoo. He is surprised by the application and wonders what she’s up to. Sneha then shows-off her beautiful, shiny hair after a quick rinse and he is mesmerized. The film ends with him complimenting his wife on her new gorgeous locks. Sneha & Prasanna’s chemistry brings the film alive and makes it memorable while delivering a functional on how to use the message of shampoo hair colour

Sunil Kataria
Sunil Kataria

Speaking about the digital film, Sunil Kataria, CEO – India & SAARC, Godrej Consumer Products Limited, said, “Today, Godrej Consumer Products is the biggest hair colour company in India. Our brand Godrej Expert aims to be the first hair colouring experience of every Indian. Through this film, we want to highlight how Godrej Expert Easy is a solution for consumers who have time paucity and want to colour theirs instantly. Simplifying the entire process and achieving a new coloured hair look in 5 minutes is what makes Godrej Expert easy an innovation.”

Anu Joseph
Anu Joseph

Anu Joseph, Chief Creative Officer, Creativeland Asia, said “It’s the season of DIY. And hair colouring doesn’t get easier than Godrej Expert Easy Shampoo Hair Colour. The effort was to make a nice little demo film, while still making it entertaining. We decided to play on the beautiful chemistry that Sneha and Prasanna have with each other, and weave in the hair colouring piece effortlessly.”

Actors Sneha & Prasanna, who are prominent names in the South Indian film industry are the brand ambassadors for Godrej Expert Easy. The southern region is a key market for Godrej Expert Easy shampoo hair colour and thus the digital film will be released in languages like Tamil, Telugu, and Kannada.

Tags: Anu Joseph Creativeland AsiaCreativeland AsiaGodrej Consumer Products LimitedSunil Kataria Godrej Consumer Products Limited

Related Posts

Hitarth Dadia, Head of Monetization, NOFILTR Group
Featured

How influencers are impacting the music industry and boosting engagement online?

by Editorial
February 27, 2021
0

Social media has become a critical aspect of brands' marketing strategy and a crucial way to reach new audiences. Brands...

Read more
Zee Zest announces new show 'Grand Trunk Rasoi' lead by Chef Harpal Singh Sokhi
Featured

Zee Zest announces new show ‘Grand Trunk Rasoi’ lead by Chef Harpal Singh Sokhi

by Editorial
February 27, 2021
0

Mumbai: Zee Zest, India's Lifestyle channel is set to air its new show 'Grand Trunk Rasoi' hosted by Chef Harpal...

Read more
E-commerce, Regional & Mar-tech will fuel growth for us: Harikrishnan Pillai, TheSmallBigIdea

E-commerce, Regional & Mar-tech will fuel growth for us: Harikrishnan Pillai, TheSmallBigIdea

February 26, 2021
Subhashish Gupta, Managing Director - Sales, Brightcove

Brightcove is highly committed to providing a strong global partner network and channel ecosystem to support the demanding video needs for our customers

February 25, 2021
Ajit Varghese, Chief Commercial Officer, ShareChat

We expect to achieve further growth momentum from the increasing internet population: Ajit Varghese

February 25, 2021
Ruchika Varma, Chief Marketing Officer, Future Generali India Insurance

We are a brand that leads with empathy and genuinely addresses customer needs: Ruchika Varma

February 25, 2021
We at Vinod, are excited to bring back the traditions with a touch of modernity. Sunil Agarwal, Vinod Cookware

We at Vinod, are excited to bring back the traditions with a touch of modernity: Sunil Agarwal, Vinod Cookware

February 25, 2021
TAM AdEx: Ad Volumes of Retail sector on Television plunged by 35% in Y 2020 over Y 2018

TAM AdEx: Life Insurance Ad Volumes in Print witnesses 34% growth

February 25, 2021

Subscribe to Newsletters

Trending

Zenith India appoints Ramsai Panchapakesan as National Buying Head
Advertising

Zenith India appoints Ramsai Panchapakesan as National Buying Head

by Editorial
February 26, 2021
0

Mumbai: Zenith India has appointed Ramsai Panchapakesan in the role of National Buying Head. He will be in charge of the company’s pan-India media operations, working...

Lowe Lintas showcases TVS Scooty Pep+ in a film for the Scooty Pep+ Special edition by TVS Motors

Lowe Lintas creates campaign for Scooty Pep+ Special edition by TVS Motors

February 26, 2021
MX Player ropes in Sidd Mantri as Senior VP, Product

MX Player ropes in Sidd Mantri as Senior VP, Product

February 25, 2021
Anil Foods launched in Kerala Market

Anil Foods launched in Kerala Market

February 26, 2021
CavinKare ropes in Actor Meena Sagar as brand ambassador for H-Milk

CavinKare ropes in Actor Meena Sagar as brand ambassador for H-Milk

February 26, 2021

Contact Us :

UPLIFT MEDIANEWS4U DIGITAL PVT LTD

No. 82, Aram Nagar 2, JP Road

Versova, Andheri West

Mumbai – 400061

Umanath.V
+91-99400-17868
umanath@medianews4u.com

© 2019 medianews4u.com

No Result
View All Result
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • FOCUS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column

© 2021 JNews - Premium WordPress news & magazine theme by Jegtheme.