Mumbai: Godrej Expert, India’s foremost and largest selling hair colour brand from the house of Godrej Consumer Products Ltd (GCPL), unveil a digital film of its latest innovation in the hair colour category; Godrej Expert Easy shampoo based hair colour. Targeting Southern markets, this is a light-hearted digital film featuring popular actors and couple Sneha & Prasanna. The film captures their chemistry while showcasing how Godrej Expert Easy is a very easy way to colour hair.
Over the last few months, people are not going to professional salons and looking for Do-It-Yourself solutions that are easy to do themselves at home. While some people took up the task of colouring their hair at home, they want easy hair colour options to do so. Through this film, Godrej Expert Easy shampoo hair colour aims to educate people about the shampoo for at for hair colouring which can eliminate all effort from conventional hair colouring process. It is the perfect solution for the busy time-pressed consumer who is seeking a convenient hair colouring ritual.
Conceptualized by Creativeland Asia, the digital film begins with Sneha giving herself a quick at-home hair makeover with Godrej Expert Easy shampoo hair colour. Prasanna plays the doting husband who tries to be helpful by offering her a bowl and a brush but she refuses as she simply uses her hands to easily apply the hair colour like a shampoo. He is surprised by the application and wonders what she’s up to. Sneha then shows-off her beautiful, shiny hair after a quick rinse and he is mesmerized. The film ends with him complimenting his wife on her new gorgeous locks. Sneha & Prasanna’s chemistry brings the film alive and makes it memorable while delivering a functional on how to use the message of shampoo hair colour
Speaking about the digital film, Sunil Kataria, CEO – India & SAARC, Godrej Consumer Products Limited, said, “Today, Godrej Consumer Products is the biggest hair colour company in India. Our brand Godrej Expert aims to be the first hair colouring experience of every Indian. Through this film, we want to highlight how Godrej Expert Easy is a solution for consumers who have time paucity and want to colour theirs instantly. Simplifying the entire process and achieving a new coloured hair look in 5 minutes is what makes Godrej Expert easy an innovation.”
Anu Joseph, Chief Creative Officer, Creativeland Asia, said “It’s the season of DIY. And hair colouring doesn’t get easier than Godrej Expert Easy Shampoo Hair Colour. The effort was to make a nice little demo film, while still making it entertaining. We decided to play on the beautiful chemistry that Sneha and Prasanna have with each other, and weave in the hair colouring piece effortlessly.”
Actors Sneha & Prasanna, who are prominent names in the South Indian film industry are the brand ambassadors for Godrej Expert Easy. The southern region is a key market for Godrej Expert Easy shampoo hair colour and thus the digital film will be released in languages like Tamil, Telugu, and Kannada.