MUMBAI: Actor Ranveer Singh is now the co-founder of SuperYou, a protein food and supplements brand powered by yeast protein technology.
Singh has teamed up with Nikunj Biyani, co-founder of SuperYou, bringing at protein wafer bar that looks to appeal to diverse age groups with pricing that resonates with the Indian consumers. He has more than a decade of experience in building and shaping both global and Indian legacy FMCG brands across diverse categories such as snacks, dairy, and beverages.
SuperYou will invest Rs. 40-50 crore over the next 18-24 months. The target is to hit Rs. 500 crore in revenue over the next five years. SuperYou added that it isn’t just thinking big—it’s aiming to set new standards and make protein-powered living a way of life across the country.
Inspired by his own dedication to fitness, Singh said that he isn’t just lending his name to SuperYou, but also actively shaping its future as a co-founder, which aims poised to disrupt the protein industry, opening it up to a wider Indian market. The brand’s first offering, India’s first protein wafer bars, come in four unique flavours: chocolate, choco-peanut butter, strawberry crème, and an unexpected cheese variant. These wafer bars combine 10g protein with the indulgence of chocolate, and no added sugar, making them both nutritious and enjoyable.
With SuperYou’s launch of protein wafer bars, the brand is looking to break new ground in making protein accessible and enjoyable to audiences beyond the gym goers. It’s about unlocking potential, whether at the gym or navigating daily life. SuperYou, was co-founded within Think9 Consumer, a venture builder firm focusing on transforming powerful consumer ideas into authentic, profitable and experience-led, digital-native brands and platforms. Looking ahead, SuperYou plans to expand its range with more innovative products, further solidifying its role as a leader in the protein foods and supplements space.
“I’ve been a fitness enthusiast my entire life and wanted to convert this passion into something larger that I can share with everyone. I truly believe that protein is an essential macronutrient for everybody and with our busy lifestyle, we struggle to get the required quantity. That’s exactly why I wanted to create something that is an extension of my own beliefs and enable protein consumption in simple and affordable yet effective ways for Indian Consumers” said Singh.
Biyani reveals, “As an icon, Ranveer Singh embodies the idea of living life to Its fullest – no holding back – and that’s what SuperYou is all about! It’s not just about the protein, it’s about how a healthy, strong body allows you to do what your mind wishes to!”
SuperYou will be available soon on its website and on all major delivery platforms such as Amazon, Fipkart, Zepto, Blinkit and Instamart; including select modem trade stores such as Reliance Fresh, Smart Bazaar, Fresh Pik, Noble Plus, Wellness Forever, Relay, Vendiman and more across 10 cities very soon.
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