Smartphone maker Realme has announced its Diwali campaign ‘Dare to Shine’, featuring actor Shah Rukh Khan. The campaign celebrates the human spirit that shines in the face of challenges and adversities.
The campaign has been conceptualised by Realme. While the shots featuring Shah Rukh Khan have been curated by Dharma 2.0, the film is produced by Spaceman Pictures.
The brand film emphasises the importance of light in our lives and its diverse manifestations. From a batsman facing the opponent’s ball in a stadium to a daughter making it home to her parents on Diwali, from the nervous jitters to perform on stage to having fans waiting for a star outside his house, light plays an impactful role, we are shown. The film inspires individuals to find their inner light and shine brilliantly, even when faced with the most daunting challenges.
Tao Zhang, Chief Marketing Officer, Realme India, said, “To embrace Diwali, Realme’s ‘Dare to Shine’ campaign pays tribute to the enduring human spirit, resilience and self-belief. Just as this festival unites us all, let us also kindle our inner light, becoming beacons that glisten the path to a brighter tomorrow for ourselves and those around us. The campaign is set to inspire millions to radiate positivity not just during Diwali but year-round. Join us in celebrating the festival of lights by becoming the guiding light that empowers and inspires others.”
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