Birla White launched its new brand campaign titled ‘Birla White Ka White Cement Advantage’. Conceptualised and executed by Grey Group, the campaign focuses on the uniqueness, superiority and benefits of white cement in building a home.
The brand’s vision to elevate quality has led them to spearhead the use of white cement in all its products – Birla White Wall Putty, Birla White Seep Guard Waterproofing Solutions, Birla White Primer, and Birla White TrutoneX Distemper Paint. The innovation of white cement has transformed into a versatile and aesthetically pleasing construction material.
The TVC campaign features actor and new Brand Ambassador Vicky Kaushal who exhibits his versatility and proves to be the perfect match for the brand.
Abhijeet Kumar, Vice President Marketing, said, “At Birla White, we pride ourselves in our products which have the innovation of white cement and that’s where our biggest campaign ‘White Cement Ka Advantage’ originates from. We couldn’t be more thrilled to welcome Vicky Kaushal as our brand ambassador, a genuine embodiment of multifaceted talent, mirroring the essence of Birla White, thus forging an ideal partnership. We envision Birla White to reach new heights with Vicky Kaushal while educating our audience about the advantage that white cement provides in building a home. To put it in a few words, this isn’t just a campaign; it’s our brand’s symphony of growth and authenticity.”
Vivek Bhambhani, Group Executive Creative Director, Mumbai & Delhi said, “Right from the start, Birla White has capitalized on the uniqueness of White Cement across its product portfolio. We wanted to capture the innovation it adds and its many advantages and hence the campaign thought of – Birla White ka White Cement Advantage. One that positions White Cement as the new benchmark ingredient for construction material. In choosing our brand ambassador, we sought more than just a celebrity. Vicky Kaushal’s widespread appeal and undeniable charisma made him the perfect spokesperson to narrate our story.”
Watch the film here:
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