This is the golden age of innovation. And Meta, according to the speaker Ricardo, is committed to providing open source technologies to encourage people to harness the potential of innovation. The primary mission is to provide connections. With AI always close to Meta and its focus, they are focusing on ‘growing businesses’.
AI within Meta is being used to create 3D models, text to text translation and many other applications, he noted.
Some of the significant points he made:
You can plug Meta AI into WhatsApp chats and it will reply to a situation or give an apt response to the chat conversation. People will use different kinds of AI, for different things. Meta AI will bring AI experiences to billions of people. It will democratise creativity as you prompt and create stickers for example, or even backdrops. AI has been helping advertisers save time and money, which in turn maximises productivity and impacts growth in all areas.
The future of connection is in VR\MR and AR glasses. VR learners are more confident in applying what they have been taught, and are upto 150 percent more engaged with what they learn.
Ricardo went on to say that over 750 million people use AR effects while creating content on their apps. Smart glasses, according to him, are set to change the way we live. They will provide us with a new way of discovering what’s around us and an all new way to stay connected.
An important turning point for the Quest headset was being able to use it without a computer. And now with the Quest 3 coming up, it adds ‘Mixed Reality’ that can map the space around the room and allows for different activities, the speaker explained.
Rayban and Meta sunglasses have AI in-built. You can use the glasses to answer questions by asking questions. For example, You can look at a building and can ask the glasses what’s it called? And so on..
Summing up, Ricardo said:
- Innovation will driven by all of us collectively
- Meta is connecting people in innovative and inspiring ways.
- A1 and AR are the biggest opportunities available for brands.
- Future experiences will open up new ways to create, engage and discover
(The author is a delegate at AdAsia 2023. He holds a Global Double Masters from the London School of Economics and University of Southern California and has 2.5 years of digital marketing experience. He is passionate about brand and product marketing, and hungry to tell meaningful brand stories.)
