The Series 1 of TAM Sports-IPL 13 Advertising Report, the report will be for the first 25 matches. Here are the mentioned points that are covered in this report, Overview of IPL 13, Toppers – Categories, Advertisers and Brand, New Advertisers and Brands in IPL 13 vs. IPL 12, Advertising Trend in Channel Genres and more..
Advertising Overview during IPL 13 (Including Comparison with IPL 12)
The report highlights that 8% growth was registered in Average Ad Volumes* during IPL 13 as compared to IPL 12.
The tally of Advertisers and Brands grew by 16% and 7% respectively in IPL 13 compared to IPL 12, while no growth was observed in the count of categories.
5 of the Top 10 categories in IPL 13 were from the ‘E-commerce‘ sector with a 35% share of Ad Volumes during 25 matches of IPL 13. The Top 10 categories added a 61% share of Ad Volumes in IPL 13 and 59% share in IPL 12. We see 5 out of Top 10 categories were common between IPL 12 and 13.
5 of the Top 10 categories in IPL 13 were from the ‘E-commerce‘ sector with a 35% share of Ad Volumes during 25 matches of IPL 13. The Top 10 categories added a 61% share of Ad Volumes in IPL 13 and 59% share in IPL 12. We see 5 out of Top 10 categories were common between IPL 12 and 13.
Top 10 Brands added 34% share of Ad Volumes during 25 matches of IPL 13 and 36% share in IPL 12 Dream11.com moved up to achieve 1st place in advertising during IPL 13 compared to IPL 12. We see 2 brands were common between the top 10 lists of IPL 12 and IPL 13 that is ‘Dream11.com’ and ‘Phonepe’.
New categories in IPL 13 compared to IPL 12 || Categories not appearing in IPL 13 compared to IPL 12
With 30 new categories advertised during IPL 13 compared to IPL 12. During 25 matches of IPL 13, “Wafer/Chips” was the top new category followed by “Ecom-Pharma/Healthcare” as compared to IPL 12.
During IPL 13 (22 days), the Ad Volumes of Sports genre spiked by nearly 3 times compared to 22 days prior to IPL 13. Ad Volumes in News and GEC genres rose by 3% and 9% respectively during 22 days of IPL 13 compared to the same period prior to IPL 13.
