Ahmedabad: The Adani Group’s Corporate Brand Custodian (CBC) Digital team has launched ‘Arthik Azadi’, a three-film series created for the Adani Foundation, capturing how financial independence is enabling women across India to exercise everyday choices with confidence.
Aligned with the Foundation’s longstanding mission to strengthen women’s agency, the series highlights how small yet powerful decisions—what to buy, what to wear, where to go—reflect deeper shifts in autonomy and empowerment.
Setting the tone for the initiative, Dr Priti G Adani, Chairperson, Adani Foundation, said, “A woman empowered is India empowered. If we truly want progress that matters, the fulfilment of women’s potential is not optional. It is non-negotiable.”
For 29 years, the Adani Foundation—the social and development arm of the Adani Group—has worked across education, health, livelihoods, climate action, and community development. Its programmes today reach 9.6 million people, including two million women across 7,000+ villages in 22 states.
The ‘Arthik Azadi’ films are rooted in the belief that financial freedom is life freedom. Each film uses a symbolic object to depict the power of choice:
- The Plate – the freedom to choose what she likes,
- The Autorickshaw – the power to decide her own direction,
- The Saree – the confidence to express identity.
Together, these stories celebrate the quiet but profound victories of financially independent women whose earnings are transforming not only their lives but also those of their families and communities.
Link to the ad films:
1. The link to “Plate” Film:
2. The link to “The Autorickshaw” Film:
3. The link to “Saree” Film:
