Ahmedabad: Continuing its mission to highlight India’s transformative stories, the Adani Group has launched its latest film, “Journey of Dreams,” as part of the acclaimed “Hum Karke Dikhate Hain” series. The film celebrates the significant role of Adani Ports in empowering businesses and communities across India.
Through a narrative-driven approach, “Journey of Dreams” underscores the unwavering determination of India’s entrepreneurs and how Adani Ports facilitates the growth of businesses by providing seamless connectivity and world-class infrastructure. As India’s largest integrated ports and logistics company, Adani Ports and SEZ Limited (APSEZ) is pivotal in driving economic growth and fostering opportunities for local entrepreneurs.
The film opens with a heartwarming scene where a young man and his daughter watch a ship sail into the horizon. The daughter curiously asks, “Jahaaz mein badi badi cheezein jaati hai na, papa?” (Ships carry big things, right?) The father replies, “Isme bade bade sapne bhi jaate hain” (Ships also carry big dreams). This powerful dialogue sets the tone for the film, highlighting how dreams, as much as goods, are transported globally through the efficient logistics and connectivity provided by Adani Ports.
As the narrative unfolds, the film showcases how Adani Ports helps the father, a small business owner from Kutch, Gujarat, expand his traditional Namda wool-felting craft into international markets. The successful journey of his handcrafted toys symbolizes how businesses of all sizes can realize their dreams through Adani’s world-class logistics infrastructure.
Commenting on the launch, Ajay Kakar, Head – Corporate Branding, Adani Group, said, “At Adani Ports, we are not just facilitating the movement of goods; we are creating pathways for dreams. Our commitment to providing world-class facilities and seamless connectivity ensures that both large and small businesses can flourish, driving economic growth and improving the lives of millions of Indians. This film beautifully illustrates how our ports act as beacons of hope, transforming dreams into reality and nurturing the aspirations of countless individuals and families across India.”
The film, created by Ogilvy India, is the latest addition to the #AdaniHKKDH (Hum Karke Dikhate Hain) series, which aims to underscore the profound impact of Adani’s operations in various sectors. Piyush Pandey, Chief Advisor for Ogilvy India, shared, “Big companies and big projects are never big enough unless they care for the community at large. The Ports campaign, as a second piece in the series of human transformation stories, captures Adani’s spirit of doing business with a human touch and how it positively impacts the common man.”
The “Journey of Dreams” film will be shared across multiple platforms, including broadcast and digital media, reaching a wide audience and amplifying the significant role Adani Ports plays in shaping India’s economic future.
