Mumbai: The Asian Federation of Advertising Associations (AFAA) has officially announced that AdAsia 2025, Asia’s most prestigious marketing and communication industry event, will take place in Beijing, China from October 24 to 26, 2025, at the Zhong Guan Cun International Innovation Center.
Over the years, AdAsia has been hosted in key Asian markets such as New Delhi (2011), Hanoi (2013), Chinese Taipei (2015), Bali (2017), Lahore (2019), and most recently in Seoul (2023). Now returning to China, the 2025 edition promises to be one of the most ambitious yet.

Chairman of AFAA Srinivasan K Swamy shared, “We are happy that AdAsia 2025 will be held in the historical city of Beijing, the capital of China. The theme of the Congress will be AI²: Advertising Innovation and Artificial Intelligence. The dates are 24th to 26th October 2025 and the venue will be the Zhong Guan Cun International Innovation Center. Elaborate arrangements are being made to welcome the delegates to AdAsia in Beijing. As usual you can expect great content, great networking opportunities over lunches and dinner and some interesting entertainment. China Advertising Association (CAA) will organize this event, and they are poised to provide the delegates an amazing hospitality and experience.”
In a unique and inclusive move, AdAsia 2025 will kick off in collaboration with the China International Advertising Festival (CIAF), significantly increasing the scale of the inaugural day.
CAA President Guohua Zhang commented, “Normally we get nearly 10,000 delegates for CIAF each year, and AdAsia delegates and CIAF delegates will sit together and enjoy the Congress on the first day, the 24th October. The content for all the three days of 24th to 26th October is curated by AFAA and you can expect speakers from countries like USA, UK, Russia, Japan, India, Korea, Indonesia, Malaysia, Singapore and of course China.”
To encourage broader participation across age groups and professional levels, delegate fees have been thoughtfully structured:
- Early bird delegate fee (till September 30): USD 500
- Accompanying spouse: USD 250
- Young professionals (under 35), students, and academia: USD 100
Those interested can register at www.adasia2025.org or reach out via email at [email protected] for queries.
















