Mumbai: In an industry-first initiative, India’s largest public relations consultancy, Adfactors PR, has signed a Memorandum of Understanding (MoU) with Mumbai-based Incubators – Centre for Incubation and Business Acceleration (CIBA) and Sardar Patel Technology Business Incubator (SPTBI) – to support emerging startup entrepreneurs in building their go-to-market communication strategies. CIBA and SPTBI are supported by Department of Science and Technology, Government of India.
The MoU represents a commitment from Adfactors PR to use its experience to nurture the upcoming generation of young entrepreneurs at different stages of startup incubation.
Adfactors PR is a market innovator in developing communication models that meet the evolving needs of new-age entrepreneurs ranging from Unicorns to early-age ventures.
The firm recently launched a new practice designed to support communication strategies in frontier areas such as Blockchain, Artificial Intelligence, Machine Learning (ML), Robotics, Quantum Computing, Analytics and Autonomous Mobility.
CIBA CEO Prasad Menon said, “As a not-for-profit technology business incubator, we have committed ourselves to enabling disruptors. Our incubatees have challenged the Goliaths of the industry with the power of technology that allows them to reach and communicate with prospective customers at relatively low cost and high speed. Therefore for the incubatees, right communication strategy is important and for an incubator a right partner like Adfactors PR is even more important. We look forward to creating value together for these tech innovators.”
SPTBI Chairperson B. N. Chaudhari said, “SP-TBI is a hub of innovation is the city centre. With talent coming from Tech, Engineering and Management background; SP-TBI is striving to become a known name among entrepreneurs. We believe that this partnership with Adfactors is one such step. The mutual goal of developing an entrepreneurial ecosystem will surely deepen this relationship. We are happy to see a fresh journey with Adfactors PR.”
Adfactors PR Co-Founder and Managing Director Madan Bahal said, “Over the last 22 years, Adfactors PR has built a market-leading position supporting the aspirations of a multitude of Indian entrepreneurs. As an independent Indian firm, it is our privilege to partner with CIBA and SPTBI to build India’s future techpreneurs – who are defined by an exponential view of the future. With our vast multi-specialist capabilities, the firm is well-equipped to support today’s start-ups evolve into tomorrow’s Decacorns.”
