Sportswear brand Adidas Originals teamed up with actor Ranveer Singh and launched a campaign that cements the Trefoil as a cultural pioneer. Since it was first introduced over 50 years ago, the Trefoil has lived a thousand lifetimes. Adidas Originals pays homage to those that have continued to transport its iconic signifier: “We Gave the World an Original. You Gave Us a Thousand Back.”
Against the backdrop of three timeless ‘characters’ from the storied Three Stripes archive – the Superstar, the Gazelle, and the Samba, each of the three global campaign films spotlights a different silhouette.
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Actor Ranveer Singh leads the campaign narrative for India alongside global counterparts Zinedine Zidane, David Beckham, Jenna Ortega, and Pusha T, to name a few.
The film opens with Singh in a reflective mood, saying, “As far back as I remember, I have always wanted to be an actor.” This sets the tone for an exploration of his journey and how the three stripes have been a part of it. Sharing candid thoughts, he emphasises the importance of staying connected to one’s roots, of always being an original.
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