Mumbai: On Gandhi Jayanti, Aditya Birla Group launched its campaign, ‘Instruments of Change,’ to honor Mahatma Gandhi. This initiative features five unique instruments crafted from materials produced by the Group, which perform an instrumental version of Gandhi’s favorite bhajan, Vaishnav Janto.
The digital video begins with the question, “What Makes One a Mahatma?” and highlights key moments from Gandhi’s life. The campaign encourages individuals to see themselves as Instruments of Change through their thoughts and actions, using spoken word poetry for expression. It also supports the Eternal Gandhi Museums, known as Gandhi Peace Centres globally.
These museums, located in New Delhi, Bhubaneshwar, New Jersey, and Birmingham, creatively showcase Gandhi’s extraordinary life through an engaging mix of photographs, paintings, film footage, and other media. They offer visitors a deeply immersive experience, reflecting the essence of India’s freedom struggle.
On the initiative, Rajashree Birla, Chairperson, Aditya Birla Centre for Community Initiatives and Rural Development, said, “Through my grandfather-in-law, Shri Ghanshyam Dasji Birla, and through him, the Birla family shared a symbiotic bond with the Mahatma. The Mahatma’s values of trusteeship, truth, non-violence, and justice deeply influenced our family’s patriarch. And these values permeated generation after generation in the Birla family. We look upon it as a legacy. These uniquely innovative Digital Exhibitions and Peace Centres are our way of paying homage to the Father of the Nation and spreading his message. The entire walk through the Museum and the Gandhi Peace Centres serves as a stimulus, a resurgence into Gandhism. It is undeniably a unique experience, a guiding light for this and for generations to come.”
Watch the film:
