Mumbai: Aditya Birla Health Insurance Co. Limited (ABHICL), the health insurance division of Aditya Birla Capital, has launched the innovative #LetsFaceIt campaign to transform heart health awareness in India. With World Heart Day approaching on September 29th, this initiative encourages individuals to look beyond appearances and take proactive steps to improve their overall health.
Central to the campaign is ABHI’s Activ Health app, which features advanced face scan technology. By simply taking a selfie, users can gain valuable insights into their heart health, turning an everyday photo into an effective health assessment tool.
The #LetsFaceIt challenge aims to generate excitement across various platforms, inviting people to share their heart health scores. ABHI has partnered with well-known influencers to share their scores, inspiring followers to participate and prioritize their heart health.
The campaign employs a multi-channel strategy, utilizing emails, WhatsApp, and the Activ Living platform to spread awareness. QR codes placed in washroom mirrors allow individuals to easily scan and assess their heart health, making it more accessible than ever.
Running from September 12th to September 29th, the #LetsFaceIt campaign seeks to ignite a national conversation around heart health. By combining cutting-edge technology with widespread engagement, this initiative aims to reshape how Indians view and manage their heart well-being.
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