MUMBAI: Aditya Birla Sun Life Insurance (ABSLI), a life insurance providers, has unveiled a 3D anamorphic advertisement as part of its #BoodheHokeKyaBanoge campaign. Located opposite Priyadarshini Office, Sion, Mumbai, the ad uses technology to bring the campaign’s core message to life—encouraging people to rethink and plan for a meaningful and fulfilling retirement.
Bringing Retirement Planning to Life with Anamorphic Displays: The 3D anamorphic billboard employs visual technology. The aim is to create an immersive experience that captivates onlookers with its lifelike imagery. Through this ad, ABSLI looks to bring to life the campaign’s core message—encouraging individuals to rethink their retirement plans and envision their golden years as a phase of fulfilment and purpose. The display aims to draw attention to the importance of early financial planning, making retirement aspirations tangible and relatable.
A Campaign That Sparks Conversations: The #BoodheHokeKyaBanoge campaign reimagines a familiar childhood question, “Bade Hoke Kya Banoge?” (What will you become when you grow up?), into the thought-provoking “Aap Boodhe Hoke Kya Banoge?” (What will you become in your old age?). This narrative encourages audiences to envision a purposeful post-retirement life, shifting the focus from traditional savings to what the company says is a more comprehensive approach to financial security.
Engaging and Inspiring through Technology: This ad is part of a broader multimedia campaign that spans television, digital platforms, outdoor advertisements, and regional print media. The 3D display, strategically placed in a high-traffic area, is designed to spark curiosity, enhance visibility, and looks to reinforce the campaign’s message.
