Aditya Birla Sun Life Mutual Fund and Densu Creative India have joined forces to launch an Investor Awareness campaign titled ‘3in1TohInvestmentDone.’ The campaign’s main focus is to promote the ‘Multi Asset Allocation Fund,’ which offers a strategic solution to navigate through market turbulence.
The campaign highlights the advantages of investing in a single fund that provides exposure to three key asset classes: Equity, Debt, and Gold. By diversifying investments across these asset classes, investors can benefit from both growth and stability, effectively managing risks and potentially enhancing returns even during market fluctuations, informed an official statement from the company.
The campaign’s central theme revolves around three friends who consistently support each other in various circumstances, symbolizing the essence of the ‘Multi Asset Allocation Fund.’ Similar to how the friends’ friendship provides a cushion of support, this fund optimises returns and manages risks effectively through portfolio diversification.
Speaking about the campaign, Darshana Shah, Head of Marketing & CX, Aditya Birla Capital, said, “At Aditya Birla Capital, our aim has always been to simplify people’s financial needs while presenting a compelling story. With this investor education campaign, we wanted to highlight the importance of portfolio diversification in managing market volatility and risks. We aimed to showcase how investing in a 3-in-1 ‘Multi Asset Allocation Fund’ can provide the advantages of three asset classes – Equity, Debt, and Gold – combined, offering potential growth and stability. This film aims to raise awareness about the benefits of investing in a versatile fund like this and starting your financial journey with us.”
Ajeet Shukla, Group Executive Creative Director, West, Dentsu Creative India added, “We didn’t have to search far and wide to crack this piece, and as always, our focus was to create a device that would make the film a memorable story. We are pleased to have achieved delightful dimensions and sweet textures to the story by incorporating a musical jingle, children as characters, and their adorable performances.”
The campaign is currently active on various platforms, including digital, cinema, audio streaming, and outdoor and ambient media, spanning across 17 cities.
Film Credits:
Brand: Aditya Birla Capital
Business: Aditya Birla Sun Life Mutual Fund
Head – Marketing and Customer Experience, Aditya Birla Capital: Darshana Shah
Head – Business Enablement & Marketing, Aditya Birla Sun Life AMC: Sidharth Damani
Brand Head, Aditya Birla Capital: Mahadev Srivatsa
Head – Customer Affinity & Offline Acquisition, Aditya Birla Sun Life AMC: Shivakumar Kannan
Deputy Chief Manager – Product Marketing, Aditya Birla Sun Life AMC: Gaurav Mohta
Senior Manager Marketing, Aditya Birla Capital: Naman Shrivastava
Agency: Dentsu Creative India
Chief Executive Officer: Amit Wadhwa
Chief Strategy Officer: Sumeer Mathur
President: Indrajeet Mookherjee
Chief Creative Officer, Creative Experience, West: Aalap Desai
Group Executive Creative Director: Ajeet Shukla
Vice President: Amit Murthy
Senior Account Director: Hemant Joshi
Brand Strategy Director: Chinmay Karandikar
Brand Strategy Manager: Gurkiran Shahi
Creative Director: Rutul Mistry
Associate Creative director: Palak Mehrotra
Art directors: Niraj Sahani, Aswarag K, Gladius Augustin
Head of Films, Dentsu Creative: Suprotim Day
VP, Video Strategy & Production: Taj Ali
Senior Agency producer: Kriti khandelwal
Agency producer: Chitiz Shandilya
Production house: Roger that production
Director: Parikshit Vaidya
Associate Producer: Prasanna Bhende
Producer: Kimaya Bhende
DOP: Rakesh Singh
Music director: Ramil Ganjoo
