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Aditya Roy Kapur becomes Face of Himalaya’s new lifestyle brand ‘PartySmart’

by MN4U Bureau
August 14, 2024
in Marketing
Reading Time: 2 mins read
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Aditya Roy Kapur becomes Face of Himalaya’s new lifestyle brand ‘PartySmart’
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Hyderabad: Himalaya PartySmart, a wellness brand preventing hangovers, collaborates with actor Aditya Roy Kapur as brand ambassador, marking a key milestone in reaching more consumers and promoting wellness and responsible choices.

Himalaya PartySmart, a single-dose herbal supplement, helps prevent hangovers by supporting liver function. It can be taken before, after, or during drinking, making socializing responsibly easier for adults.

Aditya Roy Kapur, known for his on-screen charm and versatility, perfectly represents Himalaya PartySmart’s ethos. His broad appeal makes him a natural advocate for the brand’s message of celebrating responsibly while prioritizing health.

Speaking on this association, Ragini Hariharan, Marketing Director – Beauty & Personal Care, Himalaya Wellness said, “We are thrilled to welcome Aditya Roy Kapur to the Himalaya PartySmart family. His widespread appeal and commitment to wellness perfectly align with our mission to promote responsible and enjoyable celebrations, especially as we establish ourselves as a more holistic lifestyle brand. With Aditya on board, we look forward to inspiring more people to prioritize their health while having a good time.”

Aditya Roy Kapur shared his excitement about the collaboration, remarking, “I am super excited to be associated with Himalaya PartySmart, a brand that aligns with my belief in balancing enjoyment with wellness. I’m a big believer in living a balanced life, and that includes enjoying my social events and concerts without compromising my well-being. We’re working on some exciting upcoming initiatives and I look forward to contributing to their mission of promoting responsible celebration habits.”

Fans can expect to see Aditya Roy Kapur featured in a series of upcoming marketing initiatives designed to inspire people to celebrate responsibly.

Tags: Aditya Roy KapurHimalayaPartySmartRagini Hariharan

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