Mumbai: Bisleri International has announced Aditya Roy Kapur as the new brand ambassador for Bisleri Limonata.
Bisleri Limonata blends lime with mint. The launch of the #DoubleTheChill campaign aims to highlight this product experience. Limonata’s combination of lime and mint sets it apart in the category explains Bisleri International.
Kapur, the company said embodies the essence of the brand with his cool and refreshing persona, has a strong fan following, especially among Gen Z. His association with Limonata helps to solidify the brand’s image and appeal to this key demographic.
The Bisleri Limonata #DoubleTheChill campaign was conceptualised and crafted by Bisleri’s in-house creative team. The team delivered a narrative that aimsto resonate with Gen ‘Z’. The strategic brand association with Aditya Roy Kapur was managed by Wavemaker and Group M ESP.
Tushar Malhotra, director of sales and marketing Bisleri International said, “Bisleri Limonata stands out in lemon beverages with its lime and mint combination and has won over millions of consumers. Aditya Roy Kapur is a great brand fit because he is one of the coolest actors today with an easy going charm. With this campaign, we’re set to strengthen our bond with GenZ consumers and drive even greater demand for Limonata.”
Kapur commented, “I’m excited to embark on this refreshing journey. Limonata’s invigorating taste and zest for life perfectly aligns with my own outlook. I enjoyed being part of the campaign because it has such a chill and fun vibe and should be very enjoyable for the consumers. This besides, I am happy to collaborate and be a part of the Bisleri family.”
The integrated launch of the campaign will be promoted across various platforms, including television, digital media, out-of-home media, delivery vehicles, trade marketing, OTT platforms, and more.
