Bangalore: Admiral, a top American brand with 90 years of legacy, celebrates ‘9 decades of Excellence’. With expertise in Appliances and Electronics, it is venturing into the Indian market in collaboration with Flipkart.
Flipkart’s service arm, Jeeves, will support the After Sales Service for the Admiral product range.
Vishal Saxena, Chief Executive Officer for MEA & South Asia region, stated, “Admiral is proud and delighted about its collaboration with the wholesale arm of Flipkart. India being one of the fastest growing economies in the world, Admiral is focused on capturing market share aggressively in various product categories.” He further added that in the first phase, Admiral and Flipkart will introduce a wide range of products including LED TVs, Air conditioners, Refrigerators and Washing Machines to the discerning consumers of India.
Vishal Saxena further added that Admiral plans to introduce new product categories in the second phase to enhance its presence in India.
Kunal Gupta, Vice President, Large Appliances at Flipkart, said, “As they foray into the Indian market, Flipkart is pleased to be one of the partners for Admiral America Corporation Pvt Ltd. Combining the varied range of Admiral America’s products and our strong footprint in the Indian market, we believe this will add significant value to the shopping experience of consumers and create an impactful journey ahead.”
Admiral Range will go live on Flipkart tentatively by the end of June 2024
