New Delhi: Adobe has announced a major expansion of its agentic AI capabilities within the Adobe Experience Platform (AEP), introducing a new AI-powered Product Support Agent and the general availability of the Data Insights Agent. These agents are designed to streamline marketing workflows, provide actionable insights, and simplify troubleshooting and support processes for customer experience professionals.
The Product Support Agent is the newest addition to Adobe’s growing suite of purpose-built AI agents. It offers an interactive, guided experience to help marketing and experience teams diagnose and resolve workflow-related issues within AEP applications more efficiently. The agent automates the gathering of contextual data—logs, metadata, and session details—when a user initiates a support ticket, pre-filling case details to minimize delays and improve the support handoff process.
“By delivering in-the-moment troubleshooting guidance and case management, Product Support Agent enables faster resolutions and greater operational efficiency,” Adobe stated.
The agent also offers real-time status updates and will soon send proactive notifications for ticket changes, reducing back-and-forth and helping users stay updated and in control of support requests—all within the same AI Assistant conversational interface.
Simultaneously, Adobe has announced the general availability of the Data Insights Agent, the first AI agent built on the Adobe Experience Platform Agent Orchestrator. This agent allows users to query data using natural language within Customer Journey Analytics, rapidly generating visualizations and enabling iterative data exploration.
“Adobe’s Data Insights Agent will be a major unlock for our organization, shortening the time it takes to find and deliver actionable insights,” said Lokesh Alluri, Digital and Marketing Analytics Manager, Lenovo. “By streamlining time-intensive workflows, from reporting to forecasting, we can ensure that every stakeholder has timely data to drive initiatives that enhance customer satisfaction.”
Both agents are powered by Adobe’s Agent Orchestrator, which enables businesses to build, manage, and deploy AI agents seamlessly across Adobe and third-party ecosystems.
With these enhancements, Adobe reinforces its commitment to a future where Agentic AI augments human expertise—empowering teams to move faster, work smarter, and focus on high-impact initiatives.
“Agentic AI will never replace human expertise, but it can certainly work alongside experts to help create more capacity so they can focus on creative solutions that will drive greater business impact than ever before,” Adobe emphasized.
